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Seoul Auction The Concierge Dizajn interiéru od Hyunju Julia Lee

Dizajn Seoul Auction The Concierge Dizajn interiéru od dizajnéra Hyunju Julia Lee je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2025 Bronzová cena A' Design Award v súťažnej kategórii Interiér.


BronzováInteriér· 2025

Seoul Auction The Concierge Dizajn interiéru

od Hyunju Julia Lee

Klient: Seoul Auction

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Interiér

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Dizajn

O dizajne Seoul Auction The Concierge Dizajn interiéru

The Concierge at Seoul Auction predefinováva luxusný maloobchod prostredníctvom minimalistickej koncepcie priestoru v priestore. Plynule integrovaný do lobby pripomínajúceho galériu ponúka pokojné, sofistikované prostredie, kde jednoduchosť umocňuje zážitok z prehliadky. Veľké sklenené dvere a rozsiahle okno vyvažujú otvorenosť a diskrétnosť, zatiaľ čo starostlivo umiestnené umelecké diela a vznášajúce sa police jemne vedú návštevníkov. Prijatím krásy prázdneho priestoru The Concierge povyšuje vnímanie luxusu a umožňuje produktom zaujať hlavnú úlohu.

Ocenenie

O ocenení Bronzová cena A' Design Award

Seoul Auction The Concierge Dizajn interiéru je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Seoul Auction The Concierge Dizajn interiéru sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Seoul Auction The Concierge Dizajn interiéru skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti
Located in Seoul Auction's lobby, The Concierge embodies minimalist architecture, seamlessly integrated with the white gallery. Designed as a space within a space, it balances openness and privacy with a large glass door and strategically placed artwork. Luxury products are showcased in rectangular boxes against all-white walls, emphasizing the beauty of blank space. This design highlights minimalist beauty, where every element serves a purpose and enhances the elegance of the space.
Rozmery a balenie
The Concierge is W4590mm x L5550mm x H3000mm, situated within a lobby with an overall height of 4300mm. To optimize the space, we integrated the lobby’s air circulation and air conditioning system using an exposed ceiling structure. This design not only ensures effective air flow but also enhances a sense of openness and continuity. As a result, the space feels more expansive and inviting, complementing the minimalist aesthetic.
Štítky
MinimalistInteriorDesign, RetailInteriorDesign
Výrobná technológia
The design required high-precision craftsmanship to achieve a minimalist aesthetic within the existing lobby. We used a seamless joint technique to integrate new walls with existing ones. Lacking an electrical floor box, we routed electric and fire lines from the ceiling along the existing column, seamlessly concealing them to preserve the minimalist design. Located at the lobby corner with two sides facing the unmodifiable facade, we planned construction meticulously to avoid impact.
Dizajnérska výzva
One challenge was maintaining openness while ensuring privacy in a compact space. We achieved this by strategically placing the reception desk and using a transparent glass door and window that balance visibility and discretion, offering a serene consultation experience. Another challenge was making the space discreet by day but a showcase at night. We used the building's perforated skin and wood display shelves to control visibility, allowing The Concierge to softly glow at night, drawing attention subtly.
Výskum
An in-depth study of minimalism in traditional Korean art and architecture influenced the concept of beauty of blank space, showing that simplicity enhances the perceived value of luxury products. This insight guided the use of blank space to highlight watches and jewelry. The concept of space within a space emphasized harmony with the surrounding environment, leading to the seamless integration of The Concierge with the gallery of Seoul Auction's lobby with carefully positioned artwork.
Inšpirácia
The design of The Concierge was inspired by creating a serene, sophisticated environment that reflects the values of Seoul Auction. We aimed for a space that showcases luxury items while enhancing the viewing experience through simplicity. The space within a space concept fosters intimacy, inviting visitors while maintaining privacy. Our research into minimalist architecture emphasized light and space, leading us to embrace the beauty of blank space to elevate the perception of luxury.
Trvanie projektu
This project started in May 1 and finished in June 3, in Seoul, Korea.
Pracovný postup
The large glass door and window create an open, inviting atmosphere, reducing psychological barrier to entry. Strategically positioned, the reception desk ensures privacy during consultations, offering comfort for high-end clients. This balance of openness and privacy enhances customer interaction. The layout guides visitors through a rhythmic sequence of display areas, encouraging exploration without overwhelming them.
Členovia tímu
Designer: Hyunju Julia Lee
Zdroje obrázkov
Photographer: Teo

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