Brown Brothers Limited Edition Obal na fľašu vína od Yiqi Tang and Zona Yuechen Guan

Dizajn Brown Brothers Limited Edition Obal na fľašu vína od dizajnéra Yiqi Tang and Zona Yuechen Guan je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2025 Železná cena A' Design Award v súťažnej kategórii Dizajn obalov.

ŽeleznáObaly· 2025

Brown Brothers Limited Edition Obal na fľašu vína

od Yiqi Tang and Zona Yuechen Guan

Klient: Brown Brothers

Víťaz ocenenia Železná cena A' Design Award v kategórii Obaly

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Overený víťaz ocenenia

Overiť stav ocenenia pre #164761

Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

Farby

Dizajn

O dizajne Brown Brothers Limited Edition Obal na fľašu vína

Brown Brothers Limited Edition je obal navrhnutý pre ovocné šumivé víno moscato. Rad zahŕňa tri varianty, ktoré predstavujú ráno, súmrak a polnoc. Na každý variant je aplikovaný vonný atrament, takže sa uvoľňuje vôňa zodpovedajúca zvolenému momentu dňa. Živé farby a energické vzory pripomínajú letnú tropickú párty a myšlienku stretnutia. Fľaša má štandardný formát 750 ml, je vyrobená z recyklovateľného skla a potlačená odolnou vysokokvalitnou grafikou. Cieľom bolo vytvoriť obal, ktorý zaujme zmyslami zraku aj čuchu.

Ocenenie

O ocenení Železná cena A' Design Award

Brown Brothers Limited Edition Obal na fľašu vína je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Brown Brothers Limited Edition Obal na fľašu vína sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Brown Brothers Limited Edition Obal na fľašu vína zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
Rozmery a balenie: The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
Štítky: Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
Výrobná technológia: The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
Dizajnérska výzva: The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
Výskum: The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
Inšpirácia: The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
Trvanie projektu: The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
Pracovný postup: The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
Členovia tímu: Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan
Zdroje obrázkov: Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.