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Goldwin Headquarters Kancelárske interiéry by Good Place and Maf

Goldwin Headquarters Kancelárske interiéry by Good Place and Maf is a highly esteemed winner of the very prestigious 2025 Strieborná cena A' Design Award in Interiér Competition Category.


StriebornáInteriér· 2025

Goldwin Headquarters Kancelárske interiéry

by Good Place and Maf

Strieborná cena A' Design Award Winner in Interiér Category

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The Design

About Goldwin Headquarters Kancelárske interiéry

Projekt premiestnenia sídla spoločnosti Goldwin, ktorá vyvíja globálne značky ako The North Face, vytvoril jednotný kancelársky priestor o rozlohe 6 000 štvorcových metrov. Tento nový priestor slúži ako platforma pre komunikáciu a ako základňa pre globálne pôsobenie spoločnosti Goldwin. V súlade so záväzkom spoločnosti k autentičnosti boli na všetky dokončovacie materiály použité výhradne prírodné materiály. Dizajnová koncepcia predstavuje harmonickú integráciu šiestich poschodí do jednotného celku, podobného jedinému stromu, vytvárajúc organickú priestorovú kompozíciu s odlišnými vyjadreniami na každom poschodí.

The Recognition

About the Strieborná cena A' Design Award

Goldwin Headquarters Kancelárske interiéry je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Goldwin Headquarters Kancelárske interiéry sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Goldwin Headquarters Kancelárske interiéry je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This project incorporates traditional Japanese techniques, such as plastering, mud walls and borrowed scenery, and uses natural materials for all finishing materials. This approach reflects a sincere commitment to authenticity. The use of plastering for floor and furniture finishes demonstrates a respect for craftsmanship. Additionally, the integration of the interior with the outdoors creates a sense of openness and harmony with the surrounding environment.
Dimensions & Packaging
41500mm×55400mm×21185mm
Tags
Office, Office Interior, Workplace, Workspace, OfficeDesign
Production Technology
The entrance features a textured rammed earth finish layered horizontally and irregularly shaped natural stones that express a vibrant and powerful sense of life, contrasting with the linear ceiling lighting and stone materials. Some floors feature abundant wood to promote comfort, while others showcase a minimalist design with exposed base materials like LGS, resulting in a diverse office environment.
Design Challenge
The primary challenge was in utilizing these non-uniform natural materials effectively. Through a detailed examination of the touch, shape, and texture of the materials, we ensured that the final product met the highest standards of fit and warmth. We meticulously arranged the veneer, cut from the same tree in the order it was harvested, to ensure a cohesive piece. Another challenge was creating a cohesive look while reusing over 80% of the furniture collected from various offices.
Research
Through site visits to client stores and labs, we gained insight into the brand's philosophy by observing the production process. Field research was conducted on the surrounding environment and the movement of passersby, considering the view of the office from Aoyama Street as a tool for brand communication. Additionally, 3D rendering tools were employed to present images to the client, facilitating discussions to ensure there was no discrepancy.
Inspiration
Goldwin's design incorporates 3 brand concepts: "Life with Nature," "Do More with Less," and "Dedication to Detail." These concepts encourage a sense of unity with nature and the development of shared values, promote new ideas born from minimalism, and emphasize uncompromising attention to materials and details, respectively. Based on these ideas, the design imagines a "strongly growing tree" throughout 6 floors, changing the spatial composition on each floor to create a creative space.
Project Duration
The project started in March 2023 and finished in May 2024 in Tokyo, Japan
Operation Flow
The office has been designed to incorporate features specialized for the use of each floor, with the aim of accommodating the diverse tasks of employees. The press room and coworking space are located adjacent to each other to facilitate seamless and lively communication. The upper floors feature a minimalist interior design and highly adaptable furnishings, fostering an environment conducive to creative discussions.
Team Members
Designer: Saori Takata(GOOD PLACE)
Designer: Ryota Unno(GOOD PLACE)
Designer: Toshiya Maekawa(Maf)
PM: Yosuke Kunii(GOOD PLACE)
PM: Haruna Kageyama(GOOD PLACE)
Image Credits
Photographer: Keiko Chiba (Nacasa & Partners)

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