Diageo Travel Retail Maloobchodný interiérový dizajn od L'Atelier Five Ltd.

Dizajn Diageo Travel Retail Maloobchodný interiérový dizajn od dizajnéra L'Atelier Five Ltd. je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2025 Bronzová cena A' Design Award v súťažnej kategórii Interiér.

BronzováInteriér· 2025

Diageo Travel Retail Maloobchodný interiérový dizajn

od L'Atelier Five Ltd.

Klient: L'Atelier Five Ltd

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Interiér

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Dizajn

O dizajne Diageo Travel Retail Maloobchodný interiérový dizajn

Diageo Travel Retail je interiér typu shop-in-shop navrhnutý pre luxusný terminál Medzinárodného letiska Incheon v Soule. Predajňa má rozlohu 40,12 metrov štvorcových a steny vysoké 2,7 metra. Priestorom sa jemne vlnia sochárske steny z tvarovaného materiálu Corian, ktoré vychádzajú z myšlienky kameňa formovaného tekutinou. Interiér dopĺňa perforovaný kov, zákazkové vystavovacie jednotky a nábytok na mieru. Zakrivené usporiadanie vedie návštevníkov trasou, ktorá predstavuje niekoľko whisky značiek v jednom pokojnom a jednotnom prostredí.

Ocenenie

O ocenení Bronzová cena A' Design Award

Diageo Travel Retail Maloobchodný interiérový dizajn je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Diageo Travel Retail Maloobchodný interiérový dizajn sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Diageo Travel Retail Maloobchodný interiérový dizajn skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
Rozmery a balenie: 40.12 meter square
2.7M tall walls
Štítky: Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
Výrobná technológia: Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces
Dizajnérska výzva: While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail.
Výskum: The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself.
Inšpirácia: Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
Trvanie projektu: 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months
Pracovný postup: As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
Patenty: Diageo Scotland Ltd
Členovia tímu: L’Atelier Five Ltd. and Diageo Scotland Ltd.
Zdroje obrázkov: L’Atelier Five Ltd. and Diageo Scotland Ltd.