Chinese Zodiac Gift Box Darčeková krabica by Tao Ran

Chinese Zodiac Gift Box Darčeková krabica by Tao Ran is a highly esteemed winner of the very prestigious 2025 Bronzová cena A' Design Award in Dizajn obalov Competition Category.

BronzováObaly· 2025

Chinese Zodiac Gift Box Darčeková krabica

by Tao Ran

Client: China State Construction Hailong Technology Company Limited

Bronzová cena A' Design Award Winner in Obaly Category

10,446

Verified Award Winner

Verify Award Status for #168761

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Zodiac Gift Box Darčeková krabica

Darčeková krabica Čínsky zverokruh je obal vytvorený pre bábiky s motívmi čínskeho zverokruhu. Zvieratá zverokruhu sú nakreslené jednoduchými líniami namiesto tradičných ilustračných metód. Každý vzor zostáva stručný a ľahko rozpoznateľný, čím spája starobylé témy s moderným vizuálnym jazykom. Vonkajšia krabica je vyrobená zo 1000g sivej lepenky a 128g ľadovo bieleho papiera s razbou fóliou. Vnútorná krabica je vyrobená z 500g sivej lepenky a 128g ľadovo bieleho papiera s razbou fóliou a vyrezávanou EVA vložkou. Krabica je určená ako darček pre priateľov.

The Recognition

About the Bronzová cena A' Design Award

Chinese Zodiac Gift Box Darčeková krabica je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Chinese Zodiac Gift Box Darčeková krabica sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Chinese Zodiac Gift Box Darčeková krabica skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
Dimensions & Packaging: Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm
Tags: Chinese Zodiac
Production Technology: The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
Design Challenge: Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
Research: In the process of designing this project, research and thinking were mainly focused on the following three points:
1. How to present creative concepts in the simplest design language
2. How to inject vitality into traditional culture with new design language
3. How to provide a differentiated visual experience for the audience
Inspiration: This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
Project Duration: The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
Operation Flow: The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.