Marlenka Balenie by David Kantor is a highly esteemed winner of the very prestigious 2025 Bronzová cena A' Design Award in Dizajn obalov Competition Category.

BronzováObaly· 2025

Marlenka Balenie

by David Kantor

Client: Marlenka International s.r.o.

Bronzová cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #170016

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Colors

The Design

About Marlenka Balenie

Redizajn obalu Marlenka sa zameriava na čistý, výrazný dizajn, ktorý zabezpečuje silnú vizuálnu prezentáciu v regáli a jasné odlíšenie v rámci produktového radu. Obalový systém je navrhnutý tak, aby vyhovoval rôznym koláčom a dezertom na báze medu, pričom využíva štruktúrovaný prístup na rozlíšenie príchutí, formátov a veľkostí. Prémiová vizuálna estetika zvyšuje atraktivitu produktu, zatiaľ čo inovatívne materiály a pokročilé tlačové technológie zaručujú výnimočnú kvalitu. Prepracovaný dizajn nielenže pozýša zážitok spotrebiteľa, ale tiež posilňuje identitu značky Marlenka a jej pozíciu na trhu.

The Recognition

About the Bronzová cena A' Design Award

Marlenka Balenie je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Marlenka Balenie sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Marlenka Balenie skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Dimensions & Packaging: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Tags: marlenka, redesign, packaging,
Production Technology: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Design Challenge: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Research: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Inspiration: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Project Duration: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Operation Flow: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Team Members: David Kantor
Radek Vysocký
Vojtěch Halamíček
Image Credits: David Kantor
Petr Vaněk