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Handicraft Class 10 Years Obal na Baijiu by Liandong Zhang and Xueqian Zhang

Handicraft Class 10 Years Obal na Baijiu by Liandong Zhang and Xueqian Zhang is a highly esteemed winner of the very prestigious 2025 Bronzová cena A' Design Award in Dizajn obalov Competition Category.


BronzováObaly· 2025

Handicraft Class 10 Years Obal na Baijiu

by Liandong Zhang and Xueqian Zhang

Client: Jiangsu Yanghe Distillery Co., Ltd

Bronzová cena A' Design Award Winner in Obaly Category

Colors

The Design

About Handicraft Class 10 Years Obal na Baijiu

Handicraft Class 10 Years je obal navrhnutý pre starnutý baijiu. Fľaša si zachováva klasický tvar kvapky a je opatrená kovovým lakovaným náterom v matnej tmavo tyrkysovej farbe, kombinovanej s detailmi v odtieni kovovosivej a zlatej. Text na etikete je usporiadaný v štýle kníhtlače. Uzáver má odlamovaciu ochranu proti falšovaniu a priehľadný, zlato razený vrch, zatiaľ čo hrdlo fľaše je omotané potlačeným papierom. Vonkajšia škatuľka nesie detaily v štýle kníhtlače v tvare pečiatky a papierové vložky vnútri sú vyrobené z recyklovateľných a biologicky odbúrateľných materiálov.

The Recognition

About the Bronzová cena A' Design Award

Handicraft Class 10 Years Obal na Baijiu je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Handicraft Class 10 Years Obal na Baijiu sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Handicraft Class 10 Years Obal na Baijiu skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The bottle showcases a sophisticated blend of deep teal and gunmetal hues, reflecting the rich, understated quality of baijiu while symbolizing the time-honored craftsmanship and tradition of artisanal brewing. It retains the classic teardrop shape, designed in a letterpress style with thoughtfully arranged text. The front of the outer box continues the classic beauty of letterpress art, featuring intricate details crafted into a stamp shape that emphasizes the liquor's collectible value.
Dimensions & Packaging
box:148mm*115mm*335mm,703g
bottle:100mm*100mm*304.3mm,781g
Tags
Non-heritage handmade, real vintage, Baijiu art, craftsmanship, living artifacts in the bottle, Old liquor artwork
Production Technology
Cap: The cap features a breakable anti-counterfeiting design with a transparent, gold-embossed top. The neck sleeve is wrapped in paper, adorned with printed details that evoke a sense of vintage charm. Bottle: The metal lacquer spray on the bottle highlights the liquor's rich, understated quality, showcasing a matte texture and a deep teal primary color. Box: The front of the box continues the classic elegance of letterpress art, with intricate details crafted into a stamp shape to emphasize the liquor's collectible value. The interior includes paper inserts made from recyclable and biodegradable materials.
Design Challenge
The Handmade Class series showcases an advanced, multi-layered anti-counterfeiting design that provides comprehensive protection from the outside in. Its innovative four-in-one box security structure, combined with an enhanced internal explosion-proof cap, exemplifies cutting-edge technology and patented advancements in the industry. This robust design effectively combats counterfeiting and safeguards brand integrity, instilling greater confidence in users. Furthermore, the sophisticated appearance and intrinsic value of the Handmade Class series enhance and elevate the user's status and taste.
Research
Crafted under the guidance of China's master brewer and leading sommelier, in collaboration with seasoned artisans boasting 20 years of experience, the Handmade Class series adheres to the national intangible cultural heritage of Yanghe traditional brewing techniques. This liquor is meticulously handcrafted through 137 intricate steps, representing the pinnacle of brewing artistry. It embodies the harmony of nature and human skill, serving as a profound symbol of the rich and enduring heritage of Chinese culture. The product caters to the demand for more refined and upscale daily essentials. As a strategic new release from Yanghe's aged baijiu collection, it originates from Ming and Qing dynasty cellars and is crafted using traditional techniques recognized as intangible cultural heritage. This product represents a culmination of 600 years of history and brewing expertise, embodying a living relic in a glass and an artwork within aged baijiu.
Inspiration
The bottle showcases a sophisticated blend of deep teal and gunmetal hues, reflecting the rich, understated quality of baijiu while symbolizing the time-honored craftsmanship and tradition of artisanal brewing. It retains the classic teardrop shape, designed with a letterpress style and thoughtfully arranged text. The combination of deep teal and gold mirrors the quality of the aged baijiu and its cellar, conveying a sense of cultural depth.
Project Duration
Starting October 2023 Nanjing, Jiangsu, China
Operation Flow
The visual display of high quality and uniqueness complements the product's attributes. It not only highlights the artisan spirit of the item but also enhances its overall perception as high-end, valuable, and distinctive.
Team Members
Liandong Zhang
Xueqian Zhang
Chenchen Li
Aizong Lin
Image Credits
Jiangsu Yanghe Distillery Co., Ltd

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