Wanmu Qianjin Obal na astragalový čaj by Chushan Design is a highly esteemed winner of the very prestigious 2025 Strieborná cena A' Design Award in Dizajn obalov Competition Category.
StriebornáObaly· 2025
Wanmu Qianjin Obal na astragalový čaj
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
Strieborná cena A' Design Award Winner in Obaly Category
- 25,755
- Verified Award Winner
- Verify Award Status for #171508
The Design
About Wanmu Qianjin Obal na astragalový čaj
Wanmu Qianjin je darčekové balenie astragalového čaju. Smaragdovozelená vonkajšia krabica nesie gravírovanú pozlátenú kovovú plaketu inšpirovanú cisárskymi pečaťami dynastie Čching. Štruktúrovaný papier evokuje lesnú scenériu a vzory so zlatými škvrnami odkazujú na zdroje astragalu. Po otvorení krabice sa odhalí pozlátený interiér s tromi zlatými zásuvkami, ktoré sa skladajú do krajiny Saihanba. Každá zásuvka obsahuje desať vrecúšok, čo predstavuje tridsaťdňovú zásobu. Balenie je znovu naplniteľné a za každý nákup sa vysadí jeden stromček.
The Recognition
About the Strieborná cena A' Design Award
Wanmu Qianjin Obal na astragalový čaj je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Wanmu Qianjin Obal na astragalový čaj sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Wanmu Qianjin Obal na astragalový čaj je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Wanmu Qianjin gift set encapsulates Saihanba's ecological legacy, blending Qing imperial seal motifs with minimalist design. Gilded seals and forest-wave patterns visualize Heaven-Human Unity philosophy. Integrating forest/seal/herb canon symbols with a "one sapling planted per purchase" mechanism, it pioneers a new paradigm for premium wellness gifts that harmonize ecological ethos and commercial innovation.
- Dimensions & Packaging
- Dimensions: 330mm185mm102mm
Contents: 3 boxes × 10 sachets × 8g (Total 30 sachets/240g) - Tags
- Seals, Astragalus, Sustainability, Treasure, Philanthropy, Spirit
- Production Technology
- The Wanmu Qianjin set embodies eco-aesthetics with textured paper mimicking forestscapes, gold-flecked patterns symbolizing astragalus resources, and Qianlong-style seal plaques reflecting imperial elegance. Three golden drawers assemble into Saihanba landscapes, containing 30-day supply (10 sachets per drawer) with herbal wisdom engraved. Refillable design embodies sustainability principles.
- Design Challenge
- The design bridges consumption and ecological action: forest-textured paper with gold-flecked patterns metaphorically links Astragalus resources to Saihanba's restoration. Each purchase funds a sapling, transforming consumers into ecological stakeholders. Medicinal value is visualized through deconstructed Qing pharmacopeia motifs, perpetuating Saihanba Spirit via contemporary design semiotics.
- Research
- This packaging emphasizes the connection between consumer behavior and ecological preservation. It inherits the Saihanba Spirit while addressing modern youth's demand for health-conscious lifestyles. By exploring the modern translation of traditional cultural elements – including royal heritage, desert-to-forest transformation, and Astragalus' medicinal value – the design rejuvenates cultural communication for younger generations and advances Saihanba's green sustainability philosophy.
- Inspiration
- The Wanmu Qianjin packaging translates Saihanba's ecological narrative, documenting three generations' desert to forest transformation that showcases balance between humanity and nature, reflecting the Eastern philosophy of Heaven Human Unity. By merging Qing imperial hunting heritage with modern ecotechnology elements, it advances the Saihanba Spirit through innovative cultural interpretation.
- Project Duration
- The Wanmu Qianjin project was launched in Shenzhen, China (September 2024) and fully implemented by January 2025.
- Operation Flow
- The emerald-green exterior features an engraved gold-plated metal plaque, exuding luxurious appeal. Opening the box reveals a gilded inner chamber, symbolizing the discovery of ecological treasure within vast forests, enhancing perceived value and ritualistic experience. Contains 30 Astragalus tea sachets (8g each, 240g total) – one sachet brews a daily pot, precisely designed for 30-day usage. Compact pouch packaging ensures portability.
- Team Members
- Yin Peng
Li Linlin
Liu Xinrui - Image Credits
- Image : Photographer Saihan Golden Gourd Pharmaceutical Co., Ltd., Wanmu Qianjin, 2025.
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