Planetarium Kultúrne a kreatívne produkty od Alan Guo

Dizajn Planetarium Kultúrne a kreatívne produkty od dizajnéra Alan Guo je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2025 Strieborná cena A' Design Award v súťažnej kategórii Dizajn obalov.

StriebornáObaly· 2025

Planetarium Kultúrne a kreatívne produkty

od Alan Guo

Klient: Beijing Planetarium

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Planetarium Kultúrne a kreatívne produkty

Táto termoska je súčasťou širšej produktovej série, ktorá zahŕňa pečiatky, záložky, pásky, tašky a ďalšie predmety. Dizajny inšpirované astronautmi sprostredkúvajú pocit beztiaže a skúmajú vzťah medzi ľudstvom a vesmírom. Od levitujúceho pohára s vesmírnou tematikou až po tašku zobrazujúcu ruku držiacu záchranné lano astronauta, každý produkt stelesňuje imaginatívne rozprávanie príbehov. Cieľom kolekcie je vzbudiť verejnú zvedavosť o vesmíre a podporiť racionálny a premyslený pohľad na miesto ľudstva v ňom.

Ocenenie

O ocenení Strieborná cena A' Design Award

Planetarium Kultúrne a kreatívne produkty je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Planetarium Kultúrne a kreatívne produkty sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Planetarium Kultúrne a kreatívne produkty je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: This series of cultural products, featuring astronauts as its central theme, explores the relationship between humanity and the universe. By combining space exploration with reflections on the connection between humans and Earth, the design stands out. It inspires curiosity about astronomy and encourages a deeper understanding of our relationship with nature and the cosmos, fostering a correct worldview and cosmic perspective. The unique fusion of art, science, and philosophy distinguishes it from traditional designs.
Rozmery a balenie: 25*40cm Inflatable bag, Screen printing
Štítky: Planetarium, Cultural and Creative Merchandise, Universe
Výrobná technológia: Inflatable bag,Screen printing, Put the screen-printed thermos cup into the bag, Visually increases the floating feeling of astronauts
Dizajnérska výzva: In this design project, the client smoothly approved our proposal. The biggest challenge, however, was turning the concept into tangible, marketable products.

To ensure the practicality of our ideas, we personally purchased and tested various drawstring bags with different materials and sizes to find the most suitable option for the vacuum flask packaging.

Additionally, since this was not a single product but a series developed for the entire planetarium, we had to coordinate with multiple suppliers. This involved sorting out key factors such as materials, dimensions, and pricing for each product.

For a graphic design studio, managing these production details and cross-functional coordination presented a significant challenge, but it was also a valuable learning experience.
Výskum: This is a cultural and creative project developed for a planetarium. The designer drew inspiration from the Voyager spacecraft’s image of Earth taken from deep space—a tiny blue dot that invites us to rethink the relationship between humans and Earth, and between humanity and the universe.

To convey this perspective, the designer created a series of astronaut-themed cultural products. When visitors imagine themselves as astronauts, they gain a new vantage point from which to understand human existence and the cosmos, helping to form a more grounded worldview and cosmic perspective.

For example, the astronaut-themed tote bag requires the user to grip it tightly—symbolizing the responsibility of holding a partner’s life in one’s hands. The vacuum flask packaging, designed with a floating visual effect, subtly reminds us that something as common as water is not so easily obtained in space.

Through these designs, the project encourages people to reflect on their everyday lives, recognize the preciousness of resources, and develop a deeper appreciation for life itself.
Inšpirácia: This collection of cultural products revolves around the astronaut’s perspective, inspired by the famous image of Earth as a tiny, lonely blue dot captured by the Voyager spacecraft. It reflects humanity’s curiosity about the universe and the importance of looking back at our home, Earth. Through astronaut-themed designs, these products aim to ignite interest in astronomy and inspire reflection on our relationship with each other and the planet.
Trvanie projektu: This project started in May 2020 and ended in July. It was sold in the planetarium in September and received many positive reviews from consumers.
Pracovný postup: The use of inflatable bags makes the astronauts look more like they are floating, increasing the experience and fun of the audience buying the product.