1045 Coffee Beans Obal od Natalya Bilousova

Dizajn 1045 Coffee Beans Obal od dizajnéra Natalya Bilousova je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2025 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2025

1045 Coffee Beans Obal

od Natalya Bilousova

Klient: 1045 Coffee

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne 1045 Coffee Beans Obal

Dizajn obalu kávy 1045 Coffee zachytáva nadmorskú výšku mesta Calgary pomocou loga v tvare diamantu a výrazných čísiel 1045, ktoré symbolizujú ikonickú horskú krajinu mesta. Perspektívne línie evokujú tiene hôr a kávové plantáže, pričom sa vyhýbajú tradičnému zobrazovaniu hôr. Farebná paleta, inšpirovaná tónmi kávy, používa tmavšie odtiene pre espresso a svetlejšie pre filtračné zmesi. Tradičné čierne vrecká na kávu a prémiové nálepky kombinujú funkčnosť a eleganciu, zabezpečujú rozpoznateľnosť a zároveň odrážajú oddanosť značky kvalite a remeselnej práci.

Ocenenie

O ocenení Bronzová cena A' Design Award

1045 Coffee Beans Obal je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od 1045 Coffee Beans Obal sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. 1045 Coffee Beans Obal skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: This project established a unique identity for 1045, a locally roasted coffee blend that pays homage to the elevation of the city of Calgary of 1045 meters above sea level. It embodies the bold Calgarian spirit, striking a balance between tradition and innovation. The packaging showcase a dedication to quality, sustainability, and artisanal craftsmanship, seamlessly merging rugged natural elements with contemporary design. Created to appeal to both devoted coffee lovers and a new generation of enthusiasts, 1045 celebrates the rich coffee culture of Calgary.
Rozmery a balenie: Label size 110 x 160 mm, coffee bag 135 x 260 mm
Štítky: packaging, coffee, Calgary, drinks, coffee beans, coffee bag, coffee packaging
Výrobná technológia: The 1045 Coffee packaging utilizes classic black coffee bags, providing a sleek and timeless look that preserves freshness. Each blend is distinguished by a carefully designed label, produced as a high-quality sticker for flexibility and easy application. This approach allows for efficient production while maintaining a premium feel. The combination of durable materials and a thoughtfully crafted label ensures both practicality and strong visual appeal on the shelf.
Dizajnérska výzva: The creative challenge for 1045 Coffee was to visualize Calgary's elevation in a unique and impactful way, without resorting to the typical mountain imagery that competitors use. The goal was to reflect the city's high-altitude spirit while avoiding cliches. The solution involved designing a diamond-shaped logo featuring bold 1045 numbers that evoke the essence of mountains, complemented by perspective lines that simultaneously suggest the shadows of mountains and coffee fields. This approach captured Calgary's elevation and the coffee's origins in a distinct and original way, ensuring a memorable visual identity.
Výskum: The development of the 1045 Coffee brand started with a thorough analysis of the market and competitors, examining trends and understanding consumer preferences. The target audience was defined by their behaviors, preferences, and attitudes towards locally sourced, high-quality coffee. This research guided the creation of a unique brand identity and packaging design, ensuring it was both visually engaging and informative.
Inšpirácia: The visual identity of 1045 Coffee captures the warmth and richness of a perfectly brewed cup. A calm, earthy color palette reflects the deep hues of coffee, emphasizing authenticity and craftsmanship. Each coffee origin features two shades, a darker tone for espresso's bold intensity and a lighter hue for the smooth filter method. This thoughtful design creates a cohesive, elegant look that enhances shelf presence while celebrating the unique character of each coffee variety.
Trvanie projektu: Calgary, Canada, the project began in May and ended in August, 2024
Pracovný postup: The 1045 coffee brand, crafted by a local Calgary manufacturer, offers a unique blend that stands out in the market. Its packaging is both convenient and visually appealing, designed to attract the target audience through careful market analysis. Striking a balance between aesthetics and function, the design ensures easy recognition, clear communication of the product's uniqueness, and a strong local identity.
Členovia tímu: Natalya Bilousova
Zdroje obrázkov: Natalya Bilousova, 2025