Geneus DNA and Gatta Interiér maloobchodnej predajne, Interiér kaviarne od After Design Living and Space Co.,Ltd.

Dizajn Geneus DNA and Gatta Interiér maloobchodnej predajne, Interiér kaviarne od dizajnéra After Design Living and Space Co.,Ltd. je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2025 Strieborná cena A' Design Award v súťažnej kategórii Interiér.

StriebornáInteriér· 2025

Geneus DNA and Gatta Interiér maloobchodnej predajne, Interiér kaviarne

od After Design Living and Space Co.,Ltd.

Klient: After Design Living and Space Company Limited

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Interiér

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Dizajn

O dizajne Geneus DNA and Gatta Interiér maloobchodnej predajne, Interiér kaviarne

Geneus DNA a Gatta je multifunkčný maloobchodný interiér, ktorý spája služby personalizovaného genetického testovania s kaviarňou. Názov Gatta pochádza zo štyroch báz DNA – A, C, G a T – a symbolizuje personalizované zdravie. Projekt zaberá dve susediace jednotky s rozmermi 6 krát 5 metrov, spolu 60 štvorcových metrov. Jedna strana ponúka genetické testovanie, zatiaľ čo druhá podáva kávu. Nehrdzavejúca oceľ, priehľadný polykarbonát, zakrivené línie a LED pásové osvetlenie vytvárajú futuristický vzhľad. Otvorené dispozičné riešenie vedie návštevníkov od vedy k pohodliu, vďaka čomu testovanie pôsobí menej zastrašujúco.

Ocenenie

O ocenení Strieborná cena A' Design Award

Geneus DNA and Gatta Interiér maloobchodnej predajne, Interiér kaviarne je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Geneus DNA and Gatta Interiér maloobchodnej predajne, Interiér kaviarne sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Geneus DNA and Gatta Interiér maloobchodnej predajne, Interiér kaviarne je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
Rozmery a balenie: The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
Štítky: Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
Výrobná technológia: The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
Dizajnérska výzva: The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
Výskum: This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
Inšpirácia: Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
Trvanie projektu: The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
Pracovný postup: This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
Patenty: After Design Living and Space Co.,Ltd., 2025
Členovia tímu: Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong