Zhen Yuan Zeng Obal na baijiu by Wen Liu

Zhen Yuan Zeng Obal na baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Strieborná cena A' Design Award in Dizajn obalov Competition Category.

StriebornáObaly· 2026

Zhen Yuan Zeng Obal na baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Strieborná cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #173079

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhen Yuan Zeng Obal na baijiu

Zhen Yuan Zeng je dizajn obalu pre zrejúce baijiu, tradičný čínsky destilát. Fľaša je vyrobená z keramiky a tvarovaná ako moderná verzia tradičného džbánu na liehoviny. Precízne geometrické fazety zjemňujú klasickú formu a znižujú jej vizuálnu ťažkosť. Zvlnený uzáver odkazuje na pomalé zrenie destilátu vo vnútri džbánu. Fľaša je obalená sulfátovým papierom, ktorý zmäkčuje obrys a čiastočne skrýva tvar. Spotrebiteľ papier postupne odlupuje, čím sa fľaša odhaľuje krok za krokom. Obal má rozmery 85 x 85 x 165 milimetrov.

The Recognition

About the Strieborná cena A' Design Award

Zhen Yuan Zeng Obal na baijiu je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Zhen Yuan Zeng Obal na baijiu sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Zhen Yuan Zeng Obal na baijiu je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
Dimensions & Packaging: 85mm*85mm*H165mm
Tags: Premium Baijiu, Cultural Tracing
Production Technology: The bottle is made of ceramic and wrapped in sulphate paper on the outside.
Design Challenge: The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
Research: Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
Inspiration: The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
Project Duration: August 2024, Shenzhen, China
Operation Flow: The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
Team Members: Creative Direction: Wen Liu
Design Execution: Yuan Jin