Congtai Huofenzi Obal na baijiu by Wen Liu

Congtai Huofenzi Obal na baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Zlatá cena A' Design Award in Dizajn obalov Competition Category.

ZlatáObaly· 2026

Congtai Huofenzi Obal na baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Zlatá cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #173414

View at A' Design Award Press Release Award Badge

Colors

The Design

About Congtai Huofenzi Obal na baijiu

Congtai Huofenzi je obalový dizajn pre čínsky destilát baijiu určený mladým spotrebiteľom. Vizuálny koncept vychádza z pohybu vody a aktívnej povahy molekúl liehoviny, vyjadrených prostredníctvom ústredného motívu s názvom Oko vitality. Fľaša nesie dynamickú reliéfnu textúru a značkový emblém vsadený do živicovej plakety. Tvarované priehlbenie v strede fľaše zabezpečuje pohodlné uchopenie. Vonkajšia krabica je obalená papierom s textúrou dreva, zatiaľ čo vrstvené špeciálne papiere vytvárajú plynulý vzor pripomínajúci hory a rieky.

The Recognition

About the Zlatá cena A' Design Award

Congtai Huofenzi Obal na baijiu je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Congtai Huofenzi Obal na baijiu sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Congtai Huofenzi Obal na baijiu vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
Dimensions & Packaging: 215mm*125mm*H280mm
Tags: Natural, Vibrant
Production Technology: The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
Design Challenge: Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li