Wuliangye Yuandingjinsheng Obal na liehovinu od Sinong Wu

Dizajn Wuliangye Yuandingjinsheng Obal na liehovinu od dizajnéra Sinong Wu je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2026 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2026

Wuliangye Yuandingjinsheng Obal na liehovinu

od Sinong Wu

Klient: Sinong Creative

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

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Overený víťaz ocenenia

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Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

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Dizajn

O dizajne Wuliangye Yuandingjinsheng Obal na liehovinu

Wuliangye Yuandingjinsheng je obalový dizajn pre čínsky destilát baijiu podávaný na svadobných hostinách. Krabica sa otvára vysúvacím mechanizmom, vďaka čomu sa dve pandy nakreslené v štýle tušovej maľby akoby objímali. Šesť ilustrovaných etáp spoločného života je prepojených s krokmi otvárania obalu. Tvar fľaše vychádza z bambusu a uzáver sleduje formu tradičnej vyšívanej gule. Obal je vyrobený z recyklovateľného celulózového materiálu. Špirálové hrdlo fľaše umožňuje jej opätovné použitie ako pohára alebo vázy.

Ocenenie

O ocenení Bronzová cena A' Design Award

Wuliangye Yuandingjinsheng Obal na liehovinu je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Wuliangye Yuandingjinsheng Obal na liehovinu sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Wuliangye Yuandingjinsheng Obal na liehovinu skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: This is the chinese wedding banquet&love Baijiu packaging design.
In China, the design style of traditional wedding banquet and love wine packaging has made some young consumer groups feel tired.
Designers hope to break through traditional styles and use interesting and interactive designs to bring new experiences to young consumers. This design is not just a packaging, but more like a 'program', creating a sense of atmosphere.
Compared to similar products, this design is more focused and has a clearer target audience. Through love and interaction, it conveys the unique design of product packaging, bringing consumers a better product experience.
Rozmery a balenie: 255mmX120mmX100mm
Štítky: Panda，Love，Interactive Packaging Design，Chinese Baijiu
Výrobná technológia: The design is made of recyclable pulp material, which is easy to recycle and reuse. In terms of bottle mouth design, a spiral pattern opening method is adopted, which can be used as a water cup by consumers after reference. In addition, it is believed that such an interesting design will most likely be kept by consumers as a container or vase after use.
Dizajnérska výzva: The difficulty of this project lies in designing a unique style that brings a sense of ceremony and surprise to young consumers.
In China, the design style of traditional liquor packaging has made more and more consumers, especially young consumers, feel bored. Designers hope to break through traditional styles and use interesting and interactive designs to bring new consumer experiences to young consumers;
Designers hope to design a product in a specific scenario that makes the product more focused and the target audience more clear. Clear design goals are beneficial for product marketing and provide consumers with a better experience. Love is something that allows young people to resonate with and appreciate, conveying our unique design through love.
Výskum: This is a project that creates an interactive, cute, and fun core for consumers. In terms of emotional appeal, through interactive design, the six stages of getting to know each other, deepening understanding, getting married, having children, and growing together are combined with illustration design to make consumers feel interesting and novel, thus attracting them.
Inšpirácia: The task of this project is to apply the concept of fun and interaction to bring new experiences to young consumers.
The brand originates from Sichuan, the hometown of giant pandas, and "yuandingjinsheng" means destined to be together. Using ink painting style and personification techniques, compare the cute panda to two people in love. By combining the six stages of acquaintance, in-depth understanding, marriage, childbirth, and mutual growth with the opening method of packaging design, a unique and interesting interactive experience is created. The inspiration for the bottle design comes from bamboo, and the shape of the bottle cap comes from Xiuqiu (an ancient Chinese mascot and textile).
Trvanie projektu: Complete the design in Chengdu, China in the first quarter of 2025.
Pracovný postup: The box shaped design features an interactive opening through a pull-out mechanism, where two adorable pandas embrace each other. Providing emotional value to consumers through unique design forms is rarely seen in similar Chinese wines. All consumers who see this design can easily use this packaging.
Patenty: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
Členovia tímu: Sinong Wu
Zdroje obrázkov: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.