Sinopec Charging Station Identita značky od Guangzhou Ace

Dizajn Sinopec Charging Station Identita značky od dizajnéra Guangzhou Ace je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2026 Bronzová cena A' Design Award v súťažnej kategórii Reklama.

BronzováReklama· 2026

Sinopec Charging Station Identita značky

od Guangzhou Ace

Klient: Sinochem

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Reklama

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Dizajn

O dizajne Sinopec Charging Station Identita značky

Sinopec Charging Station je systém identity značky vytvorený pre nabíjacie stanice elektrických vozidiel. Logo je inšpirované motívom pivonky a premieňa rastovú sekvenciu okvetného lístka, listu a úponku na siluetu nabíjacej zástrčky. Farebný prechod od modrej k zelenej spája zavedenú firemnú farebnú paletu s obnoviteľnou energiou. Zjednodušený tvar zostáva čitateľný zo vzdialenosti až 50 metrov. Tvary listov a úponkov sa opakovane využívajú ako značenie na zemi, ktoré navádza návštevníkov. Systém zahŕňa orientačné značenie, digitálne rozhrania, dizajn nabíjačiek a tlačené materiály.

Ocenenie

O ocenení Bronzová cena A' Design Award

Sinopec Charging Station Identita značky je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Sinopec Charging Station Identita značky sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Sinopec Charging Station Identita značky skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The Sinochem charging station image design continues group culture, featuring minimalist lines, a blue to green gradient color scheme, and auxiliary graphic modules to highlight that the group is shifting the strategic pivot from conventional fuel to sustainable energy. The design extends beyond the logo itself to encompass all touchpoints such as spatial signage, digital interfaces, charger design, and promotional materials, thereby achieving consistency, scalability, and functional aesthetics.
Rozmery a balenie: Page size 285 mm x 210 mm
242 pages
Štítky: Visual and Spatial Identity System, Signature Peony Motif of Sinochem Group, Blue to Green Gradient Color Scheme, Auxiliary Graphic Modules, Scalable Identity System, Multi Touchpoint Application
Výrobná technológia: Blue, from the standard palette for the group, symbolizes professionalism and reliability, while green, a symbol of eco friendliness, embodies a commitment to carbon neutrality. The gradient suggests a strategic evolution fromconventional fuel to sustainable energy. Rigorous prototyping and spectral analysis standardize specific gradient ratios into color block combinations, forming a reusable printing template. RGB precision for digital media addresses the variations typical of physical media.
Dizajnérska výzva: The design innovatively transforms a traditional floral motif into a modern industrial symbol through natural growth logic, unifying group culture and brand identity for conceptual coherence. It creates a comprehensive visual identity system encompassing the primary logo, auxiliary graphics, standard colors, and application templates, ensuring consistent expression across media, scales, and materials. This supports a new energy brand image that blends cultural heritage and futuristic aesthetics.
Výskum: Born against the macro backdrop of an accelerating global energy transition and the dual carbon strategy implementation in China, the design represents a pivotal initiative for the expansion of the conventional energy group into the new energy sector. Through the creative reinterpretation and systematic extension of the signature peony motif, the group has constructed a new energy visual identity system that is globally applicable and culturally distinct without severing ties to existing assets
Inšpirácia: The logo draws inspiration from the signature peony motif, a traditional symbol with profound Eastern cultural significance. It ingeniously transforms the natural growth sequence of petal to leaf to vine into the silhouette of a charging plug. This not only preserves the highly recognizable cultural essence of the group but also underscores its clear identity as a player in the new energy sector, creating a visual language that is both culturally profound and conceptually cohesive.
Trvanie projektu: The project started in Beijing in January 2024. The designdebutedin China in February 2025.
Pracovný postup: The interaction logic emphasizes seamless recognition, ensuring users naturally absorb brand information during their service journey. The logo features an eye catching silhouette and a simplified structure for legibility from up to 50 meters away. Its graphic element can serve as the app icon or mini program entry point for information visualization. Leaf and vine motifs are transformed into ground markings, creating a continuous visual path that directs users effortlessly along their route.
Členovia tímu: Shuxia Pang, Xiuping Fan, Jiali Wu, Xingjian Sun