Mobility Future Within Reach Komunikácia značky by Hayato Itakura

Mobility Future Within Reach Komunikácia značky by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 Strieborná cena A' Design Award in Reklama Competition Category.

StriebornáReklama· 2026

Mobility Future Within Reach Komunikácia značky

by Hayato Itakura

Client: tacto Inc.

Strieborná cena A' Design Award Winner in Reklama Category

14,789

Verified Award Winner

Verify Award Status for #180975

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mobility Future Within Reach Komunikácia značky

Mobility Future Within Reach je program komunikácie značky vytvorený pre vzdelávacie putovné podujatie o mobilite budúcnosti. Ústredným prvkom je veľká dioráma vyrobená z kartónu Fine Flute s výškou 1030 mm, šírkou 1456 mm a hĺbkou 500 mm. Každá časť bola vyrezaná laserom a následne ručne zostavená. Interaktívne mechanizmy uvádzajú vozidlá do pohybu, rozsvecujú budovy a mesto reaguje prostredníctvom svetla, zvuku a pohybu. Recyklovateľný materiál podporuje tému udržateľnosti a pomáha deťom predstaviť si mobilitu budúcnosti prostredníctvom hry.

The Recognition

About the Strieborná cena A' Design Award

Mobility Future Within Reach Komunikácia značky je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Mobility Future Within Reach Komunikácia značky sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Mobility Future Within Reach Komunikácia značky je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
Dimensions & Packaging: Diorama
H1,030mm W1,456mm D500mm
Tags: Integrated Creative, VI, Diorama, Web, Graphic Design
Production Technology: Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence.
Inspiration: For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration.
Project Duration: The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
Operation Flow: When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
Team Members: Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc.
Image Credits: Masato Ishibashi / Photography
moi. / Illustration