Kokorozashi Mirror Označenie korporátnej identity od Unou Jikenn, Inc.

Dizajn Kokorozashi Mirror Označenie korporátnej identity od dizajnéra Unou Jikenn, Inc. je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2026 Bronzová cena A' Design Award v súťažnej kategórii Reklama.

BronzováReklama· 2026

Kokorozashi Mirror Označenie korporátnej identity

od Unou Jikenn, Inc.

Klient: Mitsui & Co., Ltd.

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Reklama

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Dizajn

O dizajne Kokorozashi Mirror Označenie korporátnej identity

Kokorozashi Mirror je inštalácia označenia korporátnej identity vytvorená pre spoločnosť Mitsui & Co., Ltd. Označenie je umiestnené v staničnej pasáži, ktorá vedie k sídlu spoločnosti. Fotografie zamestnancov a scén z pracovného prostredia predstavujú desať obchodných divízií. Ručne písané odkazy prekrývajúce obrazy vyjadrujú ašpirácie každej divízie. Na konci pasáže stojí zrkadlo, ktoré nesie slogan značky It all begins with Kokorozashi. Diváci vidia svoj vlastný odraz spolu s odkazom, čo ich pozýva k osobnému zamysleniu.

Ocenenie

O ocenení Bronzová cena A' Design Award

Kokorozashi Mirror Označenie korporátnej identity je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Kokorozashi Mirror Označenie korporátnej identity sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Kokorozashi Mirror Označenie korporátnej identity skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
Rozmery a balenie: Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Štítky: OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
Výrobná technológia: This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
Dizajnérska výzva: The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
Výskum: To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
Inšpirácia: As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
Trvanie projektu: Published: August 28, 2025 to Present in Tokyo, Japan.
Pracovný postup: The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
Členovia tímu: Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato
Zdroje obrázkov: Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.