Chic Della Darčekové balenie krému by Jiayi Lu

Chic Della Darčekové balenie krému by Jiayi Lu is a highly esteemed winner of the very prestigious 2026 Bronzová cena A' Design Award in Dizajn obalov Competition Category.

BronzováObaly· 2026

Chic Della Darčekové balenie krému

by Jiayi Lu

Client: Chic Della

Bronzová cena A' Design Award Winner in Obaly Category

5,969

Verified Award Winner

Verify Award Status for #182118

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chic Della Darčekové balenie krému

Chic Della je darčekové balenie pre pleťový krém, vytvorené v spolupráci s dielňou drevorezovej tlače Suzhou Taohuawu. Motívy pivonií z drevorezovej tlače dynastie Ming Kvety kvitnú v bohatstve a prosperite sú dekonštruované a preusporiadané v modernom geometrickom štýle, pričom ostré línie a textúry pôvodnej tlače zostávajú zachované. Darčeková krabica je vyrobená z umeleckého papiera so zlatou razbou fóliou a má rozmery 250 x 90 x 250 milimetrov. Sada nesie názov Tajomstvo kvetinovej krásy a odráža východnú myšlienku vyživovania pokožky kvetmi.

The Recognition

About the Bronzová cena A' Design Award

Chic Della Darčekové balenie krému je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Chic Della Darčekové balenie krému sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Chic Della Darčekové balenie krému skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CHIC DELLA has partnered with Suzhou Taohuawu woodblock prints to launch a co-branded face cream gift set. The set deconstructs and reassembles the magnificent scene of peonies in the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," using contemporary design techniques to reconstruct traditional auspicious patterns. This allows century-old intangible cultural heritage to be revitalized through a beauty medium.
Dimensions & Packaging: Gift box size, length 250mm x width 90mm x Height 250mm, Cream box 1, length 80mm x width 80mm x Height 80mm,Cream box 1, length 45mm x width 35mm x Height 130mm.
Tags: Branding, Packaging, Gift
Production Technology: The gift box is made using art paper and a gold foil stamping process.
Design Challenge: The packaging, with its auspicious meaning of "flowers blooming and wealth," echoes the traditional Chinese people's wishes for wealth, peace, longevity, and fulfillment. It combines modern design with daily skincare products to bring classical auspicious culture back into everyday life.
Research: Suzhou local brands × Suzhou intangible cultural heritage, strengthen the locality of "Suzhou aesthetics", and integrate symbols such as Taohuawu, peony, and Pingjiang misty rain into products, making them a mobile business card of Gusu culture.
Inspiration: The gift set, named "Floral Beauty Secrets," subtly reflects the Eastern aesthetic wisdom of "nourishing the skin with flowers" and constructs a complete cultural narrative from visual appeal to efficacy.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The packaging design features peony patterns inspired by the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," which are deconstructed in a modern geometric style while retaining the sharp lines and textures of the woodblock print. The gift box is named "The Secret of Flower Beauty," echoing the Eastern skincare philosophy of "nourishing the skin with flowers."
Patents: Copyrights belong to CHIC DELLA, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Jiayi Lu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.