Železná Obaly · 2014
Massaya Obal na víno
by BRANDiT.
- Železná cena A' Design Award 2014 in Obaly
- CLIENT: BRANDiT.
- Estimated Number of Design Views: 17,460
- Verification code 5329D19D5F · Verify this award
Colors
About Massaya Obal na víno
Massaya je dekoratívny obal navrhnutý na uloženie dvoch fliaš vína. Väčšina vínnych obalov je vyrobená na vertikálne vystavenie a po vybratí fliaš sa vyhadzuje. Massaya ponúka opakovane použiteľnú alternatívu. Obal je horizontálny, pretože víno sa najlepšie skladuje práve v tejto polohe, a svojím vzhľadom pripomína starožitnú knihu. Vnútorný výsek tvarovaný presne na dve fľaše ich bezpečne drží na mieste. Uzatvárací systém využíva dve bočné chlopne a dve menšie chlopne, takže nie sú potrebné žiadne nálepky. Škatuľu je možné znova naplniť alebo ju využiť ako dekoratívny predmet na poličke.
About the Železná cena A' Design Award
Massaya Obal na víno je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Massaya Obal na víno sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Massaya Obal na víno zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.
Press Kit
- Unique Properties
- Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box. - Dimensions & Packaging
- The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly. - Tags
- WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
- Production Technology
- After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
- Design Challenge
- The biggest challenge was to transform the concept into a functional design.
- Research
- We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season. - Inspiration
- Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine. - Project Duration
- Winter 2013
- Operation Flow
- The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
- Image Credits
- Vicken Demirdjian
