Lithuanian Vodka Gold Dizajn obalu vodky by Studija Creata

Lithuanian Vodka Gold Dizajn obalu vodky by Studija Creata is a highly esteemed winner of the very prestigious 2015 Bronzová cena A' Design Award in Dizajn obalov Competition Category.

BronzováObaly· 2015

Lithuanian Vodka Gold Dizajn obalu vodky

by Studija Creata

Client: Stumbras

Bronzová cena A' Design Award Winner in Obaly Category

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Colors

The Design

About Lithuanian Vodka Gold Dizajn obalu vodky

Čistota a klarita sú hlavné vlastnosti odrážajúce kvalitu vodky. Pri rebrandingu Lithuanian Vodka Gold – lídra na trhu s vodkou v Litve – bolo potrebné ich zdôrazniť. Súčasne boli predstavené prvky národnej identity – samotný názov Lithuanian Vodka si túto voľbu vyžadoval. Autentické etnické motívy sa transformovali do modernej, čistej kompozície. Keď bola masívnosť starého etiketu odstránená a vytvoril sa ľahký, perforovaný dekor, zlato začalo žiariť oveľa elegantnejším spôsobom.

The Recognition

About the Bronzová cena A' Design Award

Lithuanian Vodka Gold Dizajn obalu vodky je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Lithuanian Vodka Gold Dizajn obalu vodky sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Lithuanian Vodka Gold Dizajn obalu vodky skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas