Stumbro Starka Dizajn fľaše a etikety by Studija Creata

Stumbro Starka Dizajn fľaše a etikety by Studija Creata is a highly esteemed winner of the very prestigious 2016 Strieborná cena A' Design Award in Dizajn obalov Competition Category.

StriebornáObaly· 2016

Stumbro Starka Dizajn fľaše a etikety

by Studija Creata

Client: Stumbras

Strieborná cena A' Design Award Winner in Obaly Category

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Colors

The Design

About Stumbro Starka Dizajn fľaše a etikety

Obraz značky Stumbro Starka bol v podstate zmenený vytvorením celku z jednotlivých častí: od novej, jedinečne tvarovanej fľaše z tmavého skla zdobenej reliéfnou kaligrafiou a bohatej etikety, ktorá rozpráva legendu nápoja, až po uzáver fľaše ozdobený vencom z dubových listov. Postava bociana sa objavila ako symbol rozpoznateľnosti. Bocian, chytený v neočakávanej úlohe pohostinného hostinského, sa stal zaujímavým a príťažlivým rozprávačom príbehu.

The Recognition

About the Strieborná cena A' Design Award

Stumbro Starka Dizajn fľaše a etikety je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Stumbro Starka Dizajn fľaše a etikety sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Stumbro Starka Dizajn fľaše a etikety je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By changing the image of Stumbro Starka, in essence, we created a whole from its parts: from the new, uniquely-shaped, dark glass bottle adorned with raised calligraphy and the rich label which tells the legend of the beverage, to the bottle stopper decorated with an oak leaf wreath.
By maintaining the black, white and red color scheme characteristic of the earlier Stumbro Starka, we wanted to create a reserved, but rich appearance to provide it with an impressive look that its predecessor may not have had.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
Tags: Lithuanian, Starka, stork, ethnographic, design, Stumbras, Studija Creata
Production Technology: Glass bottle. Flexo printing.
Design Challenge: With both the shape of the bottle and the graphic elements, we strived to create associations which turn the wheel of time back a good century.
Research: As a symbol of recognition, we created the stork character. As the national bird, the stork - sometimes called a "starkus" in Lithuania - helps to strengthen its Lithuanian characteristics as well. Caught in the unexpected role of a hospitable innkeeper, the stork became an intriguing and appealing narrator for the story.
Inspiration: They say that in the old days, Lithuanian men would make Starka on the birth of their first son. An aged vodka in honor of the stork's delivery. Strong and special. Triple distilled rye vodka, with the leaves of apples and pears. Apples for richness and pears for a long, full life. Buried in an oak barrel, it would wait patiently for the son's wedding day.
Project Duration: Stumbro Starka was updated in 2015.
Operation Flow: For the revamp of Stumbro Starka, we want to blow the dust off this interesting and rich beverage. Our goal is for Starka to be known as the unique Lithuanian beverage that it is - one that you should be proud of treating guests to or bringing as a gift.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas