SugarLady Ladies Brand Pop-up Store Interiérový dizajn dočasného predajného stánku (Popup Store) by Prism Design is a highly esteemed winner of the very prestigious 2017 Strieborná cena A' Design Award in Interiér Competition Category.

StriebornáInteriér· 2017

SugarLady Ladies Brand Pop-up Store Interiérový dizajn dočasného predajného stánku (Popup Store)

by Prism Design

Client: Prism Design

Strieborná cena A' Design Award Winner in Interiér Category

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Colors

The Design

About SugarLady Ladies Brand Pop-up Store Interiérový dizajn dočasného predajného stánku (Popup Store)

SugarLady je interiér dočasného predajného stánku (pop-up store) vytvorený pre značku dámskeho oblečenia v Šanghaji v Číne. Ako hlavný motív je použitý cukrový kryštál, ktorý spája interiér s názvom značky. Každá vitrína je vyrobená z oceľovej konštrukcie pokrytej priemyselnou nylonovou fóliou. LED panely s rozmerom 600 × 600 milimetrov osvetľujú vitríny zvnútra, takže každá jednotka mäkko žiari. Vitríny sú jednoduché a ľahké, čo umožňuje ich zostavovanie, presúvanie a kombinovanie do rôznych usporiadaní. Celková plocha priestoru je 6 × 10 metrov a zahŕňa aj skúšobnú kabínku.

The Recognition

About the Strieborná cena A' Design Award

SugarLady Ladies Brand Pop-up Store Interiérový dizajn dočasného predajného stánku (Popup Store) je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od SugarLady Ladies Brand Pop-up Store Interiérový dizajn dočasného predajného stánku (Popup Store) sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. SugarLady Ladies Brand Pop-up Store Interiérový dizajn dočasného predajného stánku (Popup Store) je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI