Alita Dizajn fľaše a etikiet by Studija Creata is a highly esteemed winner of the very prestigious 2017 Strieborná cena A' Design Award in Dizajn obalov Competition Category.
StriebornáObaly· 2017
Alita Dizajn fľaše a etikiet
Client: Mv Group
Strieborná cena A' Design Award Winner in Obaly Category
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The Design
About Alita Dizajn fľaše a etikiet
Hlavným cieľom redizajnu je zvýšiť celkové povedomie o značke a zvýrazniť výnimočné vlastnosti, ako sú klasické výrobné metódy, suroviny a kvalita. Kompletný rebranding značky ALITA zahŕňa novú fľašu, obnovené logo, monogram, kapsulu a dizajn etikety. Produkty teraz majú viac prvkov špecifických pre kategóriu šumivého vína a šampanského so zavedením ľahkého klasického nádychu a určitej solidnosti, pričom si celkovo zachovávajú skôr moderný a ľahký pocit.
The Recognition
About the Strieborná cena A' Design Award
Alita Dizajn fľaše a etikiet je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Alita Dizajn fľaše a etikiet sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Alita Dizajn fľaše a etikiet je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
- Dimensions & Packaging
- Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
- Tags
- Alita, sparkling wine, design, Studija Creata, Lithuania
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
- Inspiration
- ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
- Project Duration
- New ALITA was introduced on the eve of the year 2017.
- Operation Flow
- The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP") - Image Credits
- Edgaras Marozas
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