Mirzam: Monsters Collection Balenie Čokolády od Backbone Branding

Dizajn Mirzam: Monsters Collection Balenie Čokolády od dizajnéra Backbone Branding je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Zlatá cena A' Design Award v súťažnej kategórii Dizajn obalov.

ZlatáObaly· 2021

Mirzam: Monsters Collection Balenie Čokolády

od Backbone Branding

Klient: Backbone Branding

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Mirzam: Monsters Collection Balenie Čokolády

Výrobcovia čokolády zo Spojených arabských emirátov (Dubaj) potrebovali značku pre ručne vyrábanú čokoládu od fazule po tyčinku. Od názvu a identity až po dizajn produktu a balenie, tím navrhol každý prvok s fascinujúcim príbehom okolo celého konceptu. Vznikla značka založená na cestách starovekým Orientom po dávno zabudnutých zaoceánskych cestách a cestičkách. Cesta z jednej krajiny do druhej, stretnutie s príšerami a mýtickými postavami. Dizajn obalu je ilúziou cesty medzi mýtom a realitou.

Ocenenie

O ocenení Zlatá cena A' Design Award

Mirzam: Monsters Collection Balenie Čokolády je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Mirzam: Monsters Collection Balenie Čokolády sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Mirzam: Monsters Collection Balenie Čokolády vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Rozmery a balenie: Width 31 mm x Depth 1 mm x Height 61 mm
Štítky: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Výrobná technológia: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Dizajnérska výzva: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Výskum: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Inšpirácia: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Trvanie projektu: January-September 2015, Yerevan, Armenia
Pracovný postup: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Patenty: Copyrights belong to Mirzam Chocolate Makers
Členovia tímu: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Zdroje obrázkov: All Photo Credits to Bacbkone Branding