Fanwu Xiangyin Tea Balenie čaju by Wen Liu and Bo Zheng

Fanwu Xiangyin Tea Balenie čaju by Wen Liu and Bo Zheng is a highly esteemed winner of the very prestigious 2020 Zlatá cena A' Design Award in Dizajn obalov Competition Category.

ZlatáObaly· 2020

Fanwu Xiangyin Tea Balenie čaju

by Wen Liu and Bo Zheng

Client: Shenzhen Oracle Creative Design Co., Ltd

Zlatá cena A' Design Award Winner in Obaly Category

38,975

Verified Award Winner

Verify Award Status for #86671

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fanwu Xiangyin Tea Balenie čaju

Fanwu Xiangyin Tea je obalový dizajn pre čaj Pu'er z oblasti Xishuangbanna v čínskom Jün-nane. Ilustrácia má tvar sloních hlavy a kombinuje čajové záhrady, čajovníky, zberačov čaju a zvieratá Jün-nanu. Vonkajšia krabica je vyrobená z lisovaného dreveného materiálu, ktorý je neznečisťujúci, rozložiteľný a šetrný k životnému prostrediu. Krabica je ľahká a jednoducho prenosná. Čaj je uložený v kovovej nádobe s rúčkou, ktorú možno po spotrebovaní čaju opätovne použiť. Dizajn prezentuje tradičnú čajovú kultúru v súčasnej forme a podporuje environmentálne povedomie.

The Recognition

About the Zlatá cena A' Design Award

Fanwu Xiangyin Tea Balenie čaju je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Fanwu Xiangyin Tea Balenie čaju sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Fanwu Xiangyin Tea Balenie čaju vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fanwu Xiangyin Old Tree Tea is Pu'er tea from Xishuangbanna of Yunnan. The illustration is the shape of the elephant's head which combines with tea gardens, tea trees, tea leaves pickers, and animals of Yunnan. The compressive wood material for the outside box is degradable and eco-friendly. The outside box is light and convenient to carry.
Dimensions & Packaging: The box has a length of 14cm, a width of 14cm and a height of 26cm. The can has a diameter of 8.5cm and a height of 19cm.
Tags: Fanwu, Elephant, Tea, Wood chips, Old Tree
Production Technology: The outside box adopts a compressive wood material non-polluting, degradable and eco-friendly. The tea jar is made of metal material, can not only store tea well but can be used secondly.
Design Challenge: The design process was kind of troublesome because of the technical difficulty and cost. Moreover, the designers want to remind the environmental awareness of people through the design.
Research: Nowadays, people are more materialistic and pursue a high quality of lifestyles and spirits. Tea has been considered as a traditional Chinese drink since ancient time. And the tea culture in China is profound. Designers needed to think about how to turn a traditional tea culture into a contemporary idea.
Inspiration: The project is inspired by the unique geographical environment of Yunnan's production areas. The designers have used the elements of Yunnan's tea gardens, tea trees, tea pickers, and precious animals in the design. The packaging design looks like an elephant's head and presents an ecologically harmonious idea.
Project Duration: The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
Operation Flow: The use of eco-friendly wood material for the outside box is non-polluting and degradable; The portable handle design for the tea jar is easy to carry.
Team Members: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Fanwu Xiangyin Tea, 2018
Image #1: Creator Bo Zheng, Fanwu Xiangyin Tea, 2018
Image #1: Creator Weijie Kang, Fanwu Xiangyin Tea, 2018