Bakers Dozen Egg Carton Škatuľka na vajcia by Randy Ludacer

Bakers Dozen Egg Carton Škatuľka na vajcia by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 Strieborná cena A' Design Award in Dizajn obalov Competition Category.

StriebornáObaly· 2020

Bakers Dozen Egg Carton Škatuľka na vajcia

by Randy Ludacer

Client: Baker's Dozen Egg Cartons, LLC

Strieborná cena A' Design Award Winner in Obaly Category

32,316

Verified Award Winner

Verify Award Status for #87428

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bakers Dozen Egg Carton Škatuľka na vajcia

Škatuľka na vajcia Baker's Dozen je opakovane použiteľná škatuľka z lisovanej papierovej hmoty, ktorá pojme 13 vajec. Vajcia sú usporiadané do dvoch radov po štyroch kusoch s radom piatich vajec medzi nimi. Škatuľka je vyrobená zo 100-percentne recyklovaného papiera tradičnou metódou lisovania papierových vlákien. Veľké baliace stroje pracujú s párnym počtom vajec, preto je škatuľka na 13 vajec určená pre malých producentov, ktorí balia vajcia ručne na farmárskych stánkoch a trhoviskách. Vytláčané logo udržiava povrch hladký, takže si farmári môžu pridať vlastné štítky.

The Recognition

About the Strieborná cena A' Design Award

Bakers Dozen Egg Carton Škatuľka na vajcia je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Bakers Dozen Egg Carton Škatuľka na vajcia sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Bakers Dozen Egg Carton Škatuľka na vajcia je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
Dimensions & Packaging: Width 210 mm x 152 mm x 72 mm (closed)
Tags: egg carton, baker's dozen, package design, structural design
Production Technology: Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
Design Challenge: Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
Research: Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.

This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.)
Inspiration: Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
Project Duration: The project has taken about 8 years, in all, to complete.
Operation Flow: In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.

Naturally, I wanted to grant their wish. But how?

Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.

Together we formed Baker's Dozen Egg Cartons, LLC
Patents: Baker's Dozen Egg Cartons, LLC. (trademarks pending)