Diaoyutai Návrh obalu na liehovinu by Jiabo Lu and Kun Luo

Diaoyutai Návrh obalu na liehovinu by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 Strieborná cena A' Design Award in Dizajn obalov Competition Category.

StriebornáObaly· 2020

Diaoyutai Návrh obalu na liehovinu

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Strieborná cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #87662

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Colors

The Design

About Diaoyutai Návrh obalu na liehovinu

Diaoyutai je návrh obalu vytvorený pre prémiovú čínsku liehovinu. Ako hlavný dekoratívny prvok je použitý vzor draka, ktorý v starovekej Číne predstavoval najvyšší cisársky symbol. Uzáver fľaše je bohato zdobený a jeho hranatý tvar pripomína nefritovú pečať symbolizujúcu cisársku moc. Samotná fľaša zostáva veľmi jednoduchá. Kontrast medzi bohatou ornamentikou a hladkými plochami vytvára slávnostný vizuálny obraz s výrazným čínskym charakterom. Vonkajšia škatuľa je vyrobená z recyklovateľného papiera a fľaša z tradičnej čínskej keramiky.

The Recognition

About the Strieborná cena A' Design Award

Diaoyutai Návrh obalu na liehovinu je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Diaoyutai Návrh obalu na liehovinu sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Diaoyutai Návrh obalu na liehovinu je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Dimensions & Packaging: Width 145mm x Depth 115mm x Height 285mm
Tags: liquor, package, wine, Spirits, beverage, Graphics
Production Technology: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Design Challenge: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Research: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspiration: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Project Duration: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Team Members: Designer：JIABO LU
Creative Director：KUN LUO
Image Credits: Designer Jiabo Lu,Diaoyutai,2017