Iridescent Čajové Balenie by Chieh Yu Chiang

Iridescent Čajové Balenie by Chieh Yu Chiang is a highly esteemed winner of the very prestigious 2020 Bronzová cena A' Design Award in Dizajn obalov Competition Category.

BronzováObaly· 2020

Iridescent Čajové Balenie

by Chieh Yu Chiang

Client: Pin Shiang Tea Co., Ltd

Bronzová cena A' Design Award Winner in Obaly Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Iridescent Čajové Balenie

Tento projekt spájajúci východné a západné umenie, životný štýl a kultúru do toho istého obrázka, používa ťahy štetcom atramentu so živými farbami a rôznymi materiálmi a metódami tlače. Sila ťahov štetca a farba atramentu predstavujú chuť taiwanského čaju, živé farby a trblietavý film predstavuje vrcholy. Tiene a svetlá, virtuálnosť a to je hlavný koncept tohto dizajnu. Aby sa prelomil stereotypný obraz čajovej kultúry, tento balík láka na použitie úplne novej perspektívy a návrhov, aby ju predstavil rôznym generáciám a svetu.

The Recognition

About the Bronzová cena A' Design Award

Iridescent Čajové Balenie je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Iridescent Čajové Balenie sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Iridescent Čajové Balenie skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
Dimensions & Packaging: Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
Tags: Iridescent, Tea, Art, Shadow, Light, Packaging design
Production Technology: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.
Design Challenge: In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
Research: The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
Inspiration: Shadows and lights, virtuality and reality is the main concept of this design.

To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Project Duration: The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
Operation Flow: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
Team Members: Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd.
Image Credits: Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao