Si Te Baijiu Primárna funkcia: Obal na nápoje by Wen Liu and Yong Deng

Si Te Baijiu Primárna funkcia: Obal na nápoje by Wen Liu and Yong Deng is a highly esteemed winner of the very prestigious 2020 Strieborná cena A' Design Award in Dizajn obalov Competition Category.

StriebornáObaly· 2020

Si Te Baijiu Primárna funkcia: Obal na nápoje

by Wen Liu and Yong Deng

Client: Sitir Liqlior Co., Ltd

Strieborná cena A' Design Award Winner in Obaly Category

30,886

Verified Award Winner

Verify Award Status for #88621

View at A' Design Award Press Release Award Badge

Colors

The Design

About Si Te Baijiu Primárna funkcia: Obal na nápoje

Si Te Baijiu je obalový dizajn pre čínsku liehovinu. Obal je zdobený kvetom Baoxiang, starobylým čínskym vzorom, ktorý nesie význam pokladu a dlhého života. Vzor je skombinovaný so smelými orientálnymi farbami, čím vytvára súčasnú čínsku estetiku. Obal je vyrobený zo špeciálneho papiera a hodvábnej tkaniny, pričom predná strana je vyhotovená tkacím postupom. Názov produktu je prezentovaný na kovovej kartičke. Fľaša je keramická s povrchovou úpravou pálených kvetov. Obal má dĺžku 165 mm, šírku 135 mm a výšku 320 mm.

The Recognition

About the Strieborná cena A' Design Award

Si Te Baijiu Primárna funkcia: Obal na nápoje je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Si Te Baijiu Primárna funkcia: Obal na nápoje sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Si Te Baijiu Primárna funkcia: Obal na nápoje je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design conveys a traditional Chinese culture and creates a fresh and delicate new pattern and image. Those new patterns and images with an oriental essence produce a contemporary Chinese aesthetic. The designers use the traditional culture element on the design. It seems the traditional culture in this design has been developed in a good way.
Dimensions & Packaging: The dimension of the product is 165mm in length, 135mm in width and 320mm in height.
Tags: Baijiu, Crafts, Oriental culture, Tradition, Flower
Production Technology: The using material of packaging constitutes with special paper and silk cloth. The front side of the packaging uses the weaving process. The name of the main product is attached to a metal card. The bottle material is a roasted flower on a ceramic bottle.
Design Challenge: The designers develop a packaging product design with oriental characteristics for Si Te Baijiu. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
Research: The idea of packaging design develops an oriental characteristic effect. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
Inspiration: The design idea of Si Te Baijiu has a strong oriental culture expression. Baoxiang Flower is an ancient Chinese traditional pattern in the East. Moreover, Baoxiang Flower is one of the auspicious three treasures and a decorative pattern with the meaning of treasure and immortal. The designers apply the Baoxiang Flower pattern with the bold oriental colour on the design. The design shows a modern Chinese aesthetics and develops Chinese culture.
Project Duration: The project started in May 2018 and finished in July 2018 in Shenzhen.
Operation Flow: The design aims to inherit the Chines cultural. The design intends to introduce Chinese culture toward the world.
Team Members: Designer: Wen Liu
Designer: Yong Deng
Designer: Weijie Kang
Image Credits: Image #1: Creator Wenliu, Si Te Baijiu, 2018.
Image #1: Creator Yong Deng, Si Te Baijiu, 2018.
Image #1: Creator Weijie Kang, Si Te Baijiu, 2018.
Image #1: Illustrator Li Chen, Si Te Baijiu, 2018.