Butterfly Sedadlo pre lietadlo by James Lee

Butterfly Sedadlo pre lietadlo by James Lee is a highly esteemed winner of the very prestigious 2020 Strieborná cena A' Design Award in Vozidlo Competition Category.

StriebornáVozidlo· 2020

Butterfly Sedadlo pre lietadlo

by James Lee

Client: Butterfly Flexible Seating Solutions Limited

Strieborná cena A' Design Award Winner in Vozidlo Category

28,254

Verified Award Winner

Verify Award Status for #88997

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Butterfly Sedadlo pre lietadlo

Butterfly je flexibilný systém sedadiel pre lietadlá, ktorý umožňuje transformáciu medzi sedadlami premium economy a lôžkovými apartmánmi business triedy. Každý apartmán Butterfly obsahuje dve polohovateľné sedadlá umiestnené vzájomne posunuto oproti sebe a obe sedadlá spolu sa predávajú ako premium economy. Palubný personál môže sedadlo pri okne preklopiť tak, aby vytvorilo bočnú pohovku, čím vznikne apartmán business triedy pre jedného cestujúceho. Preklopením aj sedadla pri uličke vznikne veľká rovná plocha na spanie. Systém umožňuje prevádzkovateľom prispôsobiť kabínu meniacemu sa dopytu a efektívne využívať priestor na podlahe.

The Recognition

About the Strieborná cena A' Design Award

Butterfly Sedadlo pre lietadlo je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Butterfly Sedadlo pre lietadlo sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Butterfly Sedadlo pre lietadlo je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Tags: Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
Inspiration: Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
Project Duration: The project started in 2014 in Hong Kong and is still ongoing.
Operation Flow: Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
Patents: Patented
Team Members: James Lee
Vincent Tam
Lars Rinne