Laote Breweries Obal na pivo by Zhangyong Hou is a highly esteemed winner of the very prestigious 2020 Železná cena A' Design Award in Dizajn obalov Competition Category.
ŽeleznáObaly· 2020
Laote Breweries Obal na pivo
Client: Zhongshihuanmei Design
Železná cena A' Design Award Winner in Obaly Category
Verified Award Winner
Verify Award Status for #89522The Design
About Laote Breweries Obal na pivo
Laote Breweries je dizajn obalu pre remeselné pivo predávané v 500 ml hliníkových plechovkách. Dizajn sa sústreďuje na detailný odznak, ktorý odkazuje na históriu a tradíciu pivovarníckej rodiny. Odznak má naznačovať starostlivé ručné varenie piva a vzbudzovať zvedavosť ohľadom chuti. Remeselné pivo sa vyrába v malých dávkach, nie prostredníctvom veľkovýroby. V Číne je priemyselné pivo bežne dostupné, preto sa malovýroba považuje za niečo hodnotné. Na plechovkách sa používa priama (spotová) tlač farieb, aby odznak zostal jasný a precízny.
The Recognition
About the Železná cena A' Design Award
Laote Breweries Obal na pivo je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Laote Breweries Obal na pivo sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Laote Breweries Obal na pivo zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a refined beer, through the design of a mysterious badge, the brewing of refined beer is reflected. And give consumers a sense of mystery, hoping to taste it.
- Dimensions & Packaging
- 500 ml capacity can
- Tags
- zhangyong hou , Alcohol, Beer, Package Design, Graphic Design, Illustration
- Production Technology
- Spot color printing on aluminium cans
- Research
- With the continuous improvement of people's living standards in China, industrial beer has been unable to meet the needs of the public, they are eager to drink better beer, unique packaging is a starting point to attract them to try, family brewing history and brewing technology will attract them.
- Inspiration
- Fine brewing beer is a small amount of hand-made beer, it can not be produced in large quantities of industry, which is exactly what a brewing family insists on, the glory and history of a family. Let this badge tell you the best.
- Project Duration
- The project was launched in Dalian in May 2017 and completed in July 2017.
- Operation Flow
- With the popularity of industrialized beer in China, brewing beer appears to be precious. The inheritance of the family is trusted by consumers. Through the badge, consumers can perceive that hand-made beer is a high-end enjoyment.
- Team Members
- zhangyong,hou
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