Xin You Ran Baijiu Primárna funkcia: Balenie na alkohol by Wen Liu and Rong Mei

Xin You Ran Baijiu Primárna funkcia: Balenie na alkohol by Wen Liu and Rong Mei is a highly esteemed winner of the very prestigious 2020 Strieborná cena A' Design Award in Dizajn obalov Competition Category.

StriebornáObaly· 2020

Xin You Ran Baijiu Primárna funkcia: Balenie na alkohol

by Wen Liu and Rong Mei

Client: Guizhou Province Xishui County XIAO HU TU XIAN WINE CO.,LTD

Strieborná cena A' Design Award Winner in Obaly Category

29,798

Verified Award Winner

Verify Award Status for #89952

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xin You Ran Baijiu Primárna funkcia: Balenie na alkohol

Xin You Ran Baijiu je obalový dizajn pre čínsky alkohol vydaný pri príležitosti roku zverokruhu. Hlavný vizuálny motív kombinuje čínsku kaligrafiu s krajinomaľbou. Výrazný obrys kaligrafie sa spája s priestorovou hĺbkou a jemnými detailmi maľby, takže obe umelecké formy pôsobia ako jeden obraz. Témou je Hai, znamenie prasaťa v čínskom zverokruhu. Papier, keramika a drevo sú použité spoločne, aby vyjadrili čínsky kultúrny charakter. Škatuľa má dĺžku 180 mm, šírku 150 mm a výšku 320 mm.

The Recognition

About the Strieborná cena A' Design Award

Xin You Ran Baijiu Primárna funkcia: Balenie na alkohol je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Xin You Ran Baijiu Primárna funkcia: Balenie na alkohol sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Xin You Ran Baijiu Primárna funkcia: Balenie na alkohol je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is about a Chinese zodiac product. The main visual graphic is an artistic Chinese fusion design of calligraphy and landscape painting. Calligraphy is a unique art form. Landscape painting is a creative expression with its characteristics. These two-art form combined in the design with a different application of materials which are ceramic, wood, paper to express a Chinese characteristics packaging design. It enhances an aesthetic sense and uniqueness of the product.
Dimensions & Packaging: The packaging box size is 180mm in length, 150mm in width, 320mm in height.
Tags: Zodiac, Calligraphy, Chinese painting, Pig, Culture
Production Technology: The materials of design are paper, ceramic and wood.
Design Challenge: The hardest challenge in the project is to mix two different artistic expressions in the design. The design needs to keep the advantages and features of those expressions. The design also needs to enhance the diversified and aesthetic effect of the image. It should be simultaneously restored the design at its production process. This is the biggest challenge to face.
Research: This project is about a Chinese zodiac product. Zodiac is a unique Chinese culture. The design applies the unique art form of Chinese calligraphy and landscape painting to expresses zodiac cultural. After researching a great amount of calligraphy font and landscape painting then we use these two forms of art. The design combines the advantages of these two-artistic form. The result of the design shows a good visual effect.
Inspiration: The theme of this project is about Chinese zodiac product. Pig is referred to as Hai in the Chinese zodiac. The design uses Chinese cultural and artistic elements to show a unique effect. The main visual image is a combination of Chinese calligraphy and landscape painting. The use of calligraphy and landscape painting produces cultural inheritance and design innovation. The use of different materials expresses Chinese cultural characteristics. It enhances the artistic sense and uniqueness of the product.
Project Duration: The project started in April 2018 in Shenzhen and finished in August 2019 in Shenzhen.
Operation Flow: The design applies a bold outline of calligraphy and artistic form of Chinese landscape painting on the design to express an artistic effect. We combine the spatial effect and the abundant detail of landscape painting with calligraphy to present the artistic pursuit in a visual form in the design. Thus these two creative forms are turning into one. After the product is on the market then it immediately becomes popular.
Team Members: Designer: Wen Liu
Designer: Rong Mei
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Xin You Ran Baijiu, 2019.
Image #1: Creator Rong Mei, Xin You Ran Baijiu, 2019.
Image #1: Creator Weijie Kang, Xin You Ran Baijiu, 2019.