Pah Ji Hue Primárna funkcia: Balenie čaju by Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching

Pah Ji Hue Primárna funkcia: Balenie čaju by Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching is a highly esteemed winner of the very prestigious 2020 Strieborná cena A' Design Award in Dizajn obalov Competition Category.

StriebornáObaly· 2020

Pah Ji Hue Primárna funkcia: Balenie čaju

by Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching

Client: PAH JI HUE' International Co;Ltd

Strieborná cena A' Design Award Winner in Obaly Category

27,515

Verified Award Winner

Verify Award Status for #94468

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pah Ji Hue Primárna funkcia: Balenie čaju

Pah Ji Hue je séria obalov vytvorená pre taiwanský klasický čaj a taiwanský ovocný čaj. Okrúhla plechová dóza obsahuje ovocný čaj kombinovaný so sušeným ovocím, pričom vrchná časť dózy je modelovaná do konvexného tvaru. Papierová škatuľka obsahuje klasický čaj a nesie jednoduché ilustrácie v mestskom štýle. Drevená škatuľa spája oba typy produktov a zároveň sa dá použiť ako úložná škatuľa. Všetky obaly sú vyrobené ofsetovou tlačou s rôznymi tlačovými vrstvami na povrchu. Séria predstavuje ochutnávanie čaju pokojným a jednoduchým spôsobom.

The Recognition

About the Strieborná cena A' Design Award

Pah Ji Hue Primárna funkcia: Balenie čaju je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Pah Ji Hue Primárna funkcia: Balenie čaju sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Pah Ji Hue Primárna funkcia: Balenie čaju je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With tea culture as the brand core, PAH JI HUE' augments cultural and creative tea products. The combination of Taiwan fruit tea and classic dried fruit creates the mellow and smooth taste, echoing with image of rounded can. Meanwhile, the simple and elegant illustration outlines the urban design style. The wooden box is adopted to share products of the two, realizing the effective integrated design and expansion of gift.
Dimensions & Packaging: Wooden Box. 144mm x 280mm x 80mm
Paper Box. 104mm x 63mm x 130mm
Iron Box. diameter 125mm x height 60mm
Tags: Taiwan tea, Taiwan fruit tea, Tea package, Creative tasting tea, Tea gift series, Urban design
Production Technology: Offset print for packages, both iron and paper box. The top of iron box is convex via modeling. Different printing layers on the surfaces of the packages.
Design Challenge: 1. Broken the original concept of tasting tea.
2. The wooden box could fix two different types of the tea products. And it also could be regarded as storage box.
Research: We went to tea plantation that PAH JI HUE' owned in the middle of Taiwan. In Nantou, we observed the process of tea making and tried to link with the visual package. We use the concept about drip coffee and original fruit flavor to transfer the form of package. From inside to outside, we would like to let buyer taste Taiwan tea in different way.
Inspiration: Different from the images of youth in the past, this series return to the essence of PAH JI HUE' in tea making. The professional and steady-going brand image is strengthened via brands of Taiwan classic tea and Taiwan fruit tea products.
Project Duration: The package project started in March 2018 in Taiwan and finished in September 2019 in Taiwan.
Operation Flow: Classic Taiwan Tea takes hand-brewed tea as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
Patents: Copyrights belong to PAH JI HUE' International Co;Ltd
Team Members: General Director. Chung-Yuan Kuo
Designer. Wei-Jen Huang
Project Manager. An-Hui Ching
Illustrator. Sweet Core
Copyright. Ling Lin
Photographer. Yao Yang & Chih-Tan Lin
Film Editor. Jason Wong
Image Credits: Image #1: Photographer Chih-Tan Lin, Creator Wei-Jen Huang, 2019
Image #2: Photographer Yao Yang, Illustrator Sweet Core, Creator Wei-Jen Huang, 2018
Image #3: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #4: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #5: Photographer Chih-Tan Lin, Illustrator Sweet Core, Creator Wei-Jen Huang, 2019