Jiu Ming Tang Balenie liehovín by Qi-Jun Wang

Jiu Ming Tang Balenie liehovín by Qi-Jun Wang is a highly esteemed winner of the very prestigious 2020 Strieborná cena A' Design Award in Dizajn obalov Competition Category.

StriebornáObaly· 2020

Jiu Ming Tang Balenie liehovín

by Qi-Jun Wang

Client: Wang Qi-jun

Strieborná cena A' Design Award Winner in Obaly Category

24,227
Verified Award Winner
Verify Award Status for #96128

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiu Ming Tang Balenie liehovín

Jiu Ming Tang je dizajn darčekového balenia pre čínsky lieh spojený s Festivalom dračích lodí. Vonkajšia škatuľa je vyrobená z ekologického papiera a tvarovaná procesom tepelného lisovania. Červená pečať odkazuje na tradičné čínske želanie šťastia. Pečať sa roztrhne a škatuľa sa rozvinie ako zvitok, čo vyzýva k interakcii. Jednoduchý vonkajší povrch kontrastuje s pestrofarebnými sviatočnými ilustráciami vo vnútri, čím vzniká silný vizuálny efekt. Dizajn prináša tradičné sviatočné prvky do moderného balenia a podporuje kultúrnu identitu.

The Recognition

About the Strieborná cena A' Design Award

Jiu Ming Tang Balenie liehovín je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Jiu Ming Tang Balenie liehovín sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Jiu Ming Tang Balenie liehovín je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won.
Dimensions & Packaging: Packing:Height 32cm,Width:22.5cm,Length:8 cm，bottle:Diameter 7cm,Height26cm。
Tags: Bottle type design,Packing design,Earthenware, Knight-errant
Production Technology: The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users.
Design Challenge: The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,when it comes to mass production, they need to compromise.
Research: The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense.
Inspiration: During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival.
Project Duration: The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde.
Operation Flow: They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive.
Team Members: Design Director:Wang Qijun
Design Assistant:Yi Xin, Liu Han