Youngor Fashion Concept Store Primárna funkcia: Interiérový dizajn maloobchodnej predajne by Jeffrey Zee

Youngor Fashion Concept Store Primárna funkcia: Interiérový dizajn maloobchodnej predajne by Jeffrey Zee is a highly esteemed winner of the very prestigious 2020 Strieborná cena A' Design Award in Interiér Competition Category.

StriebornáInteriér· 2020

Youngor Fashion Concept Store Primárna funkcia: Interiérový dizajn maloobchodnej predajne

by Jeffrey Zee

Client: JFR Studio

Strieborná cena A' Design Award Winner in Interiér Category

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Colors

The Design

About Youngor Fashion Concept Store Primárna funkcia: Interiérový dizajn maloobchodnej predajne

Youngor Fashion Concept Store je interiérový dizajn maloobchodnej predajne s rozlohou 5000 štvorcových metrov. Pôvodná budova má tvar polovice gule so sklenenou fasádou. Interiér bol úplne odstránený a v strede bola vybudovaná dáždnikovitá centrálna trubica. Náhodné perforácie na povrchu dáždnika umožňujú vstup prirodzeného svetla a vytvárajú jemný efekt svetla a tieňa. Centrálna trubica ukrýva výťah a prepája jednotlivé poschodia. Široké schody pri vstupe slúžia na vystavovanie produktov a na sedenie. Použili sa kovová sieťovina, pletený bambus a teraco.

The Recognition

About the Strieborná cena A' Design Award

Youngor Fashion Concept Store Primárna funkcia: Interiérový dizajn maloobchodnej predajne je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Youngor Fashion Concept Store Primárna funkcia: Interiérový dizajn maloobchodnej predajne sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Youngor Fashion Concept Store Primárna funkcia: Interiérový dizajn maloobchodnej predajne je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
Dimensions & Packaging: The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
Tags: Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
Production Technology: In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
Design Challenge: Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
Research: Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
Inspiration: The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
Project Duration: The project started in February 2018 in Torino and finished in August 2019 in Rimini.
Operation Flow: The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
Patents: Copyrights belong to Jeffrey Zee, 2019.
Team Members: Jeffrey Zee
Image Credits: Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.