HuangRan Obal na víno by Lynn Tsang is a highly esteemed winner of the very prestigious 2020 Bronzová cena A' Design Award in Dizajn obalov Competition Category.

BronzováObaly· 2020

HuangRan Obal na víno

by Lynn Tsang

Client: Lynn Tsang

Bronzová cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #98044

View at A' Design Award Press Release Award Badge

Colors

The Design

About HuangRan Obal na víno

Kniha Text: HuangRan je obal pre sériu čínskeho ryžového vína. Dizajn predstavuje štyroch patrónov starovekej čínskej mytológie: Zeleného draka, Bieleho tigra, Purpurového vtáka a Čierneho korytnačku. Antropomorfná ilustrácia je skombinovaná s prvkami čínskej opery, aby postavám dodala módny, nový vzhľad určený na oslovenie mladých spotrebiteľov. Každá zo štyroch fliaš predstavuje jedného patróna a patróni sú vytlačení vo vnútri darčekovej krabice tak, aby zaberali štyri svetové strany. Krabica používa horný a spodný kryt s vyrezávanými plochami, ktoré dodávajú hĺbku.

The Recognition

About the Bronzová cena A' Design Award

HuangRan Obal na víno je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od HuangRan Obal na víno sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. HuangRan Obal na víno skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
Dimensions & Packaging: The outer box:220mm x 160mm x 160mm
Tags: Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
Production Technology: Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
Design Challenge: There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
Research: Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
Inspiration: Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
Project Duration: The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
Operation Flow: The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
Team Members: Design Director:Lynn Tsang
Designer:Sha Shen