Dart Design دا House of Red Chief گلوبل رٹیل شناخت

Dart Design دا House of Red Chief گلوبل رٹیل شناخت بوہت معتبر 2021 A' Design Award لوہے دا انعام دا اندرلی جگہ تے نمائش ڈیزائن مقابلے دے زمرے وچ اک نہایت قابلِ قدر جیتݨ والا ہے۔

لوہااندرلا· 2021

House of Red Chief گلوبل رٹیل شناخت

Dart Design ولوں

کلائنٹ: Red Chief

اندرلا زمرے وچ A' Design Award لوہے دا انعام جیتݨ والا

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پورٹ فولیو ݙیکھو سائٹ ݙیکھو A' Design Award تے ݙیکھو پریس ریلیز ایوارڈ بیج

رنگ

ڈیزائن

House of Red Chief گلوبل رٹیل شناخت بارے

ٹیم نے کلائمنگ وال، ٹریڈمل، باسکٹ بال کورٹ، ایل ای ڈی وال تے ہور کئی نواں تے تخلیقی عناصر استعمال کرکے اِک نواں رٹیل شناخت ڈیزائن تے تیار کیتی۔ ہر ٹچ پوائنٹ نوں تفصیل نال رکھیا ڳیا تاں جو اِک ہموار تجربہ پیدا تھی سگھے۔ تعمیر دے دوران ماحول دوست تے دوبارہ قابلِ استعمال مواد جیویں گرین کاسٹ ایکریلک تے پیپر ووڈ استعمال کیتے ڳئے۔

پچھان

A' Design Award لوہے دا انعام بارے

House of Red Chief گلوبل رٹیل شناخت A' Design Award لوہے دا انعام دا جتݨ والا ہے، معزز پچھاݨ جیڑھی انہاں چنگے ڈیزائناں کوں ݙتی ویندی ہے جیڑھے چنگی طرح ڈیزائن کیتیاں ہوئیاں تخلیقاں کنوں متوقع پیشہ ورانہ تے صنعتی ضرورتاں پوریاں کریندے ہن۔ لوہے دے جتݨ والے اپݨے خالقاں دی وݙی مہارت، اعلیٰ ماہری، ماہرانہ سمجھ تے تخلیقی صلاحیت ݙکھیندے ہن۔ House of Red Chief گلوبل رٹیل شناخت کنوں امید کیتی ویندی ہے جو او ہک بہوں قدر کیتی ہوئی، سراہی ہوئی تے پیاری تخلیق ہوسی جیڑھی عملی تے جدت والی ہے۔ ایہ ڈیزائن جنہاں A' Design Award لوہے دا انعام جتیا ہے، صنعت دے بہترین طریقے جمع کریندا ہے تے علم تے صلاحیت نال جڑیاں ہوئیاں قابل تکنیکی خصوصیتاں رکھیندا ہے۔ House of Red Chief گلوبل رٹیل شناخت دی سنجیدگی کنوں عزت کیتی ویندی ہے تے او زندگی دے معیار وچ بہتری آݨݨ کیتے بݨایا گیا ہے جیڑھی دنیا کوں بہتر جاہ بݨاوݨ وچ مدد کریندی ہے۔

ڈیزائن دے پِچھے

پریس کٹ

ڈیزائنر ولوں فراہم کیتے گئے کریڈٹس، ٹیم ممبر تے تکنیکی تفصیلاں۔

منفرد خصوصیتاں: The task was to amalgamate all 3 sub-brands in harmony with each other under one roof which was done using the same ambience, fixtures and style. Bringing the right experience with more than 3000 SKUs was a challenge yet justice was done with creative and innovative designs. Design strategy to fight with the market leader was to ensure a consumer gets the unheard experience of product inside the store like Gym, Climbing Wall, Treadmill, Basketball court and much more.
ناپ تے پیکیجنگ: The project covers a total of 3588 square feet. In order to better meet the functional requirements, each region carries its main tasks and specific functions according to its spatial characteristics.
ٹیگز: Global Retail Identity, Retail Space, Interior Design, Retail Interior Design, Retail Store Design, Retail Flagship Store
پیداواری ٹیکنالوجی: With the aim of creating a premium design identity that could sustain in a harsh retail environment, sturdy materials were proposed. Fixtures were made with square metal powder-coated pipes. Using Virtual reality gear for product experience, a magic mirror was introduced, Digital Kiosk was placed, LED Wall, the conveyor belt was introduced for product display. Use of eco-friendly and recyclable materials like green cast acrylic and paper wood. For human safety, use of fire-resistant ACP.
ڈیزائن چیلنج: The design studio was aware of the massive challenge of joining consumers belonging to masses and classes spread among 16 states of India together. The major task was to unite 3 brands together in harmony, with more than 3000 SKUs in a single platform providing a seamless experience from all the 3 brands and pulling the customer from ground to the First floor while introducing the hero product without force.
تحقیق: The growth in the Indian organized retail market is mainly because of changing consumer behaviour. During the research conducted studying consumer behaviour was an important factor taken into consideration. Thorough research was conducted to identify various gaps in order to connect with customers who will experience the store. Also, various alternatives were evaluated before the final material selection. The aims were to come up with an engaging store that is able to create an experience better than competitors.
تحریک: The inspiration came from two perspectives. Firstly the business problems which was faced by a client as Furo, Lamoure and Red chief were seen as different brands due to its multi-location presence leading to a visibility clutter. Secondly, the client needs to develop a strong brand identity. With the advent of global players creating a challenge for the client to match the upcoming competition. Hence inspired us to work on a new global identity.
پراجیکٹ دا دورانیہ: The project started in 15.07.2019 and finished in 03.03.2020 at 17, Sector B Rd, near Radhey Lal Sweets, Kapoorthla, Aliganj, Lucknow, Uttar Pradesh, 226024 IN
آپریشن فلو: 1)Tactfully deciding sports brand on the ground floor. Thus, planting every touchpoint with strong precision and detailing to create an amazing experience for the end-user.
2)Biggest challenge was to match lighting with fixtures of 3 different brands. Hence, provided customized lux level as per the ask of the category.
3)To plug in experience, we ensured facade with "Tri-vision" for brands introduction, Mother brand 20 feet loud logo with glaze. All 2 floors packed with the complete experience.
پیٹنٹس: Sameer Khosla, 2020
ٹیم دے ارکان: Global Design Director: Sameer Khosla
Global Design Strategy: Syed Shahnawaz Zaidi
Global Operations Director: Deepak Kumar
تصویر کریڈٹس: Image #1: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Image #2: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Image #3: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Image #4: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Image #5: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Video Credits: Creator Sameer Khosla, D’ART PVT LTD, Video Shoot, 2020.