Milano System ماڈیولر بیک پیک by Modula Milano is a highly esteemed winner of the very prestigious 2021 A' Design Award سونے دا انعام in فیشن تے سفری لوازمات ڈیزائن Competition Category.
سونالوازمہ· 2021
Milano System ماڈیولر بیک پیک
Client: Modula Milano
A' Design Award سونے دا انعام Winner in لوازمہ Category
Verified Award Winner
Verify Award Status for #124206The Design
About Milano System ماڈیولر بیک پیک
میلانو سسٹم اٹلی وچ بݨیا ہویا اک ماڈیولر شہری بیک پیک ہے۔ مکھ پیک دی اونچائی 480 ملی میٹر، چوڑائی 300 ملی میٹر تے ڈونگھائی 170 ملی میٹر ہے، تے ایہ 25 لیٹر دی گنجائش ڈیندا ہے، جہڑی 35 لیٹر تئیں ودھائی ونڄ سڳدی ہے۔ وکھرے ماڈیول، جنہاں وچ لیپ ٹاپ آرگنائزر، اینکر، روزمرہ دا بلاک تے پیکنگ بلاک شامل ہن، مکھ پیک نال جوڑے تے وکھ کیتے ونڄ سڳدے ہن۔ مقناطیسی لاکنگ ہارڈویئر ہک ہتھ نال کھولݨ تے بند کرݨ دی سہولت ڈیندا ہے۔ ایندے وچ رگڑ تے پاݨی توں بچاؤ آلے کپڑے ورتے ڳئے ہن۔ ݙو خانے تے کئی جیباں روزانہ دیاں شیواں کوں ترتیب نال رکھدیاں ہن۔
The Recognition
About the A' Design Award سونے دا انعام
Milano System ماڈیولر بیک پیک A' Design Award سونے دا انعام دا جتݨ والا ہے، انتہائی معزز پچھاݨ جیڑھی پہلے درجے دے، شاندار تے نمایاں ڈیزائناں کوں ݙتی ویندی ہے۔ سونے دے جتݨ والے انتہائی جدت والے، بہوں بصیرت والے تے شاندار طور تے اکھیں چندھیا ݙیوݨ والے تخلیقات ہن، جیڑھے اپݨے ڈیزائنراں دی عبقریت، حکمت تے مہارت دی عکاسی کریندے ہن۔ Milano System ماڈیولر بیک پیک کنوں امید کیتی ویندی ہے جو او ہک بہوں سراہی ہوئی، رجحان ساز تے یادگار ایجاد ہوسی جیڑھی بے مثال قدر پیش کریندی ہے۔ ایہ ڈیزائن جنہاں A' Design Award سونے دا انعام جتیا ہے، ہک شاندار، محترم منصوبہ ہے جیڑھا فن، سائنس، ڈیزائن تے ٹیکنالوجی دیاں حداں کوں ڈاڈھے فائدے نال ودھیندا ہے۔ Milano System ماڈیولر بیک پیک شدید خواہش دے جذبے پیدا کریندا ہے، جوش جگیندا ہے، تخلیقی صلاحیت کوں ودھیندا ہے تے ساکوں موہ گھندا ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Milano System is a 100%-made-in-Italy modular urban backpack designed to meet the needs of global citizens.
Characterized by modularity, the Milano System can be customized by combining different modules that can be easily attached and detached from the main pack.
It is made with functionality in mind and can be customized by combining the following parts: Milano Backpack - the main pack, Laptop Organizer, Anchor, Everyday Block, Packing Block. - Dimensions & Packaging
- 480mm height x 300mm width x 170mm depth (240 when expanded)
Weight: 900gr (only the Milano backpack)
Volume: 25 L (35 L expanded)
180-degrees opening
Fully water-resistant
2 separated compartments with multiple pockets for ultimate organization - Tags
- modular backpack, Italian design, Made in Italy, backpack made in Italy
- Production Technology
- CORDURA fabrics - engineered with cutting-edge technologies to deliver best-in-class resistance to abrasion and tears.
Lorenzi fabrics - leather-like fabrics that are waterproof and highly resistant
Hypalon - high strength fabrics in the details providing an attachment of future accessories and modules.
Fidlock - innovative magnetic locking hardware - Design Challenge
- The first challenge was to find an intuitive and easy-to-use modular system. We researched the military field and came up with a solution based on innovative magnetic hooks. This system allows us to offer a product that is both technical and user-friendly. The second one was building a supply chain entirely based in Italy that would balance quality and price and we successfully achieved this by finding reliable suppliers. We managed to develop the project during all the lockdowns due to Covid-19
- Research
- We did in-depth market research to identify all the pros and cons of both modular and non-modular backpacks on the market. We also did qualitative & quantitative research with questionnaires to a group of people from different cities of Europe (who belong to our target group) to understand the needs and what they would prefer in a daily backpack both from the point of view of functionality and design.
- Inspiration
- Like most people who live in the urban landscape, we spend our days living our lives at full speed. A backpack is our best companion in our dynamic life, where we carry everything we need to stay on the go. However, the variety of activities requires us to overfill them or carry multiple bags. That's how we came up with the idea of creating an ultra-versatile modular backpack, combining the functionality found in the best backpacks, with Italian aesthetics and carefully selected materials.
- Project Duration
- The project started in January 2020 and finished in March 2021 in Milan, Italy.
- Operation Flow
- Featuring Fidlock innovative magnetic locking hardware, you can effortlessly lock and unlock your backpack with one-hand management. The backpack has two compartments, three inner pockets, and one front pocket to quickly access your essentials.
While the Milano Anchor provides modularity through the magnetic system that quickly and securely attaches modules to the pack. - Team Members
- Alex Feriotto
Sebastian Pinotti
Nevena Pavloska
Dario Ruggeri
Gaia Venuti
Beatrice Cavalli
Chiara Penasa - Image Credits
- Image #1: Maurizio Costa
Image #2: Maurizio Costa
Image #3: Maurizio Costa
Image #4: Maurizio Costa
Image #5: Maurizio Costa
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