Hyeonjeong Woo

Hyoni Woo is an independent fashion designer who uses her work to explore social and psychological issues through the lens of fashion. These stories, based on personal experiences and a deep connection to the lives of people around the world, are told through her collections. In order to make the world a better place, she looks for new and innovative ways to get people to think about it and to engage in debates. Because she believes that fashion is more than just a means of expressing one's affluence; it can also serve as a walking gallery for those who choose to dress in it, making it one of the most approachable forms of self-expression. Womenswear which is primarily inspired by streetwear is her primary focus, with a particular emphasis on unique and one-of-a-kind prints created through traditional and digital art-making processes such as printing on silk-screen, embroidering, and creating patterns that are personal yet distinct through graphic design and illustrations.