Mtn Dew AMP Game Fuel Launch Osnovna funkcija: Embalaža za pijačo by PepsiCo Design and Innovation

Mtn Dew AMP Game Fuel Launch Osnovna funkcija: Embalaža za pijačo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2020

Mtn Dew AMP Game Fuel Launch Osnovna funkcija: Embalaža za pijačo

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Srebrna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #100575

View at A' Design Award Press Release Award Badge

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The Design

About Mtn Dew AMP Game Fuel Launch Osnovna funkcija: Embalaža za pijačo

Lansiranje Mtn Dew AMP Game Fuel je oblikovanje embalaže za pijačo in blagovne znamke za pijačo za takojšnjo uporabo, namenjeno igralcem računalniških iger. Vizualna identiteta je zasnovana tako, da ustreza okolju iger in e športa, hkrati pa se izogiba pogostim klišejem. Močna grafična osnova podpira prihodnje izdelke, partnerstva in izkušnje potrošnikov. Razvit je bil celoten nabor gradiv za lansiranje, ki zajema blagovno znamko, izdelek in potrošniško izkušnjo. Cilj oblikovanja je predstaviti pijačo na pristen način športnikom e športa in igralcem.

The Recognition

About the Srebrna nagrada A' Design Award

Mtn Dew AMP Game Fuel Launch Osnovna funkcija: Embalaža za pijačo je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Mtn Dew AMP Game Fuel Launch Osnovna funkcija: Embalaža za pijačo se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Mtn Dew AMP Game Fuel Launch Osnovna funkcija: Embalaža za pijačo je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
Inspiration: Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Read the Press Release