Game Fuel Team Optic Champions Can Pločevinka za pijačo by PepsiCo Design and Innovation

Game Fuel Team Optic Champions Can Pločevinka za pijačo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Železna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ŽeleznaEmbalaža· 2020

Game Fuel Team Optic Champions Can Pločevinka za pijačo

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Železna nagrada A' Design Award Winner in Embalaža Category

19,247

Verified Award Winner

Verify Award Status for #100576

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel Team Optic Champions Can Pločevinka za pijačo

Pločevinka Game Fuel Team Optic Champions je limitirana izdaja embalaže za pijačo, ustvarjena za skupnost igralcev videoiger. Vodilna zasnova embalaže je bila prilagojena tako, da odraža ekipo Optic Gaming, katere člani med tekmovanji nosijo belo barvo. Bela barva tvori ozadje pločevinke, z zelenimi poudarki. Prilagojena ilustracija vsakega člana ekipe je predstavljena kot fotorealističen portret. Direktni tisk, taktilni lak in dvignjena tridimenzionalna zaključna obdelava krasita celotno telo pločevinke. Mat zaključek črnila na izbranih področjih poudarja kovinske tone.

The Recognition

About the Železna nagrada A' Design Award

Game Fuel Team Optic Champions Can Pločevinka za pijačo je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Game Fuel Team Optic Champions Can Pločevinka za pijačo se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Game Fuel Team Optic Champions Can Pločevinka za pijačo zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team created a custom illustration of each member of the team. What sets these commemorative cans apart is the technology used in executing the photo realistic portraits. The cans were printed with a direct printing process, tactile varnish, and raised 3D finish. This gave the cans a premium feel, as they were embossed across the entire body of the can and illustration. A matte finish on the ink in selective areas made the metallics pop, for a completely custom look and feel.
Inspiration: Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.

Read the Press Release