Fido Dido House by 7UP Free Doživljajska namestitev blagovne znamke by PepsiCo Design and Innovation

Fido Dido House by 7UP Free Doživljajska namestitev blagovne znamke by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Bronasta nagrada A' Design Award in Oblikovanje dogodkov in prireditev Competition Category.

BronastaDogodek· 2020

Fido Dido House by 7UP Free Doživljajska namestitev blagovne znamke

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Bronasta nagrada A' Design Award Winner in Dogodek Category

23,818

Verified Award Winner

Verify Award Status for #100578

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fido Dido House by 7UP Free Doživljajska namestitev blagovne znamke

Fido Dido House je dvodnevna namestitev blagovne znamke, ustvarjena v londonski četrti Covent Garden. Zasnova prevaja črno-beli dvodimenzionalni svet lika Fido Dido v tridimenzionalni prostor. Obiskovalci se sprehajajo skozi tematska območja, med drugim skozi garderobo z ikoničnimi oblačili in shrambo, založeno s kosmiči Fido Flakes. Dodatne posebnosti vključujejo hladilnik za ohladitev, viseče mreže za počitek, interaktivno steno za risanje, umirjeno glasbo in preizkušanje izdelkov. Večsenzorično okolje vabi goste, da se sprostijo, in oživi sporočilo kampanje.

The Recognition

About the Bronasta nagrada A' Design Award

Fido Dido House by 7UP Free Doživljajska namestitev blagovne znamke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Fido Dido House by 7UP Free Doživljajska namestitev blagovne znamke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Fido Dido House by 7UP Free Doživljajska namestitev blagovne znamke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
Inspiration: Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.

Read the Press Release