Game Fuel PRO-AM Consumer Experience Oblikovanje dogodka v živo by PepsiCo Design and Innovation

Game Fuel PRO-AM Consumer Experience Oblikovanje dogodka v živo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Zlata nagrada A' Design Award in Oblikovanje dogodkov in prireditev Competition Category.

ZlataDogodek· 2020

Game Fuel PRO-AM Consumer Experience Oblikovanje dogodka v živo

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Zlata nagrada A' Design Award Winner in Dogodek Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel PRO-AM Consumer Experience Oblikovanje dogodka v živo

Game Fuel PRO-AM je bil igralniški dogodek v živo, ustvarjen za blagovno znamko pijač in predvajan gledalcem doma. Dogodek je združil profesionalne igralce s slavnimi osebnostmi, da bi predstavil nov igralni način dva proti dvema in novo pločevinko pijače. Studijska scena je bila osvetljena v rdeči in modri barvi, osrednjih barvah izdelka, da bi ustvarila dramatičen učinek in ločila obe ekipi. Drzna tipografija in močne barve so prostoru dale sodobno interpretacijo igričarstva. Scena je bila zasnovana tako, da je bila med prenosom jasno berljiva na zaslonu.

The Recognition

About the Zlata nagrada A' Design Award

Game Fuel PRO-AM Consumer Experience Oblikovanje dogodka v živo je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Game Fuel PRO-AM Consumer Experience Oblikovanje dogodka v živo se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Game Fuel PRO-AM Consumer Experience Oblikovanje dogodka v živo ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
Inspiration: The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.

Read the Press Release