Off the Eaten Path Embalaža za prigrizke by PepsiCo Design and Innovation

Off the Eaten Path Embalaža za prigrizke by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Zlata nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ZlataEmbalaža· 2020

Off the Eaten Path Embalaža za prigrizke

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Zlata nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #100582

View at A' Design Award Press Release Award Badge

Colors

The Design

About Off the Eaten Path Embalaža za prigrizke

Off the Eaten Path je embalažni dizajn za linijo vrhunskih rastlinskih prigrizkov. Prigrizki združujejo pravo zelenjavo, kot so čičerika, črni fižol in grah, v nepričakovanih kombinacijah. Embalaža daje blagovni znamki enotno vizualno identiteto v vseh aplikacijah. Namen dizajna je pomagati blagovni znamki izstopati v prenatrpani kategoriji bolj zdravih prigrizkov. V razvojnem procesu je sodelovala manjša skupina potrošnikov, ki je podajala povratne informacije na vsaki stopnji. Mnenja potrošnikov so usmerjala oblikovalske odločitve in podpirala dosledno izkušnjo blagovne znamke.

The Recognition

About the Zlata nagrada A' Design Award

Off the Eaten Path Embalaža za prigrizke je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Off the Eaten Path Embalaža za prigrizke se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Off the Eaten Path Embalaža za prigrizke ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
Inspiration: Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.

Read the Press Release