2000 Meters Embalaža za čaj – avtor Tiger Pan

Delo 2000 Meters Embalaža za čaj avtorja Tiger Pan je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2020

2000 Meters Embalaža za čaj

avtor/ica: Tiger Pan

Naročnik: 2000meters Tea（Yunnan） Co., Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #100794

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Barve

Dizajn

O dizajnu 2000 Meters Embalaža za čaj

2000 metrov je zasnova embalaže za blagovno znamko črnega čaja iz Yunnana na Kitajskem. Serija je razdeljena na tri ravni glede na območje pridelave, kakovost in okus. Kot skupni simbol celotne linije je uporabljena osmerokotna oblika. Nižja raven je pakirana v papir, najbolj razširjen material, medtem ko srednja in vrhunska raven uporabljata kovinske pločevinke. Na vrhu pločevinke se dviga majhna rdeča gora, ki prikazuje, da čaj raste na veliki nadmorski višini. Črna in rdeča sta glavni barvi, z nekaj belega in preprostimi ilustracijami starega drevesa, grmovja in jasmina.

Priznanje

O nagradi Srebrna nagrada A' Design Award

2000 Meters Embalaža za čaj je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od 2000 Meters Embalaža za čaj se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. 2000 Meters Embalaža za čaj je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Black tea is a kind of fully fermented tea that has a long history. It has been introduced to Europe in 1620 and enjoyed tremendous popularity. Tea in high altitude requires more time to mature and sprout, produces more protein and amino acid. The reason why we choose "2000 meters" is "High altitude area produces the best tea."
Dimenzije in embalaža: High-end series:108X108X140mm
Mid-level series:96X96X168mm
Low-level series:98X65X240mm
Oznake: Black tea, Tiger Pan, Paper Package, Can, 2000 meters, High Altitude
Proizvodna tehnologija: We divided 2000 meters into 3 different levels based on the producing area, quality, and flavor. Octagon shape is the symbol of the whole series. The low-end level packed with paper, which is the most widely used materials. Iron can become the container of the middle level and the premium series, but the technique of expression is quite different. At the same time, we rose a small red mountain at the top of the can, which can tell consumers directly that these black tea are coming from high altitude areas.
Oblikovalski izziv: In what kind of design language can we directly bring the brand concept and product information to consumers? As a black tea brand, all tea trees grew at high altitudes over 2000 meters. We didn't simply need to express the black tea variety such as jasmine black tea, old tree black tea, Kongfu black tea, but also have to tell the concept of "high altitude area produces the best tea."
Raziskave: When the altitude rises 100 meters, the temperature drops 0.6 degrees and gather more clouds. Tea tree needs more time to grow and unfold their buds. An experimental study indicates that slowly grow rate can bring more protein and amino acid, which make tea fresher. Based on the brand concept of "high altitude area produces the best tea," 2000 meters hope to impress consumers with its unique design and clear brand concept.
Inspiracija: 2000 METERS is a whole new black tea brand which comes from one of the best tea growing district in Yunnan, China. We prefer to use different material, size and shape in each series of package which is a statement of professionalism. To convey the message of "produced from high altitude "effectively, we choose black and red to be the main color of product and embellish a bit white, designed with concise illustration such as old tree, brush, jasmine, all there details make this series looks exquisite and delicate.
Trajanje projekta: The project was done within 3 months. The design is finished in Shenzhen, produced in Pu'er City, Yunnan Province.
Potek delovanja: "High altitude area produces the best tea" is the central concept of 2000 meters. First of all, we designed the font as bright as possible and rose a small medal hill at the top of the high-end series, which can directly tell consumers about the concept following surprise. The brand concept becomes clear and direct so far.
Člani ekipe: Designer: Tiger Pan, Qian Chi, Zhengxing Wu
Creative Director: Tiger Pan
Illustrator:Ping Yi, Qian Chi
Technician: Zhangkun Xie
Zasluge za slike: Image #1-5:Designer: Tiger Pan, Qian Chi, Zhengxing Wu;Creative;Director: Tiger Pan;Illustrator:Ping Yi, Qian Chi;Technician: Zhangkun Xie