Co Ba Coffee Embalaža za kavo – avtor My Linh Mac

Delo Co Ba Coffee Embalaža za kavo avtorja My Linh Mac je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2020

Co Ba Coffee Embalaža za kavo

avtor/ica: My Linh Mac

Naročnik: Mmac

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #100984

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Co Ba Coffee Embalaža za kavo

Co Ba Coffee je oblikovanje embalaže, zasnovano za vietnamsko znamko kave. Embalaža predstavlja jajčno kavo, tradicionalno vietnamsko pijačo, ki je v drugih državah še vedno malo znana. Logotip temelji na minimalističnem portretu ustanoviteljice. Ime znamke izhaja iz vietnamskega izraza za teto in spominja na družinske vezi in skupnostno življenje. Barve so povzete po kmetijski pokrajini, kjer uspevajo kavna zrna. Za vrečke in pisarniški material sta uporabljena reciklirni papir in poliester. Sodobno oblikovanje je namenjeno ljubiteljem kave, ki so vedno na poti.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Co Ba Coffee Embalaža za kavo je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Co Ba Coffee Embalaža za kavo se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Co Ba Coffee Embalaža za kavo sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimenzije in embalaža: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Oznake: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Proizvodna tehnologija: Stationaries and product packaging with recyclable paper and polyester.
Oblikovalski izziv: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Raziskave: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiracija: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Trajanje projekta: October 2019- Jan 2020, Chicago, IL, USA
Potek delovanja: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patenti: copyrights belong to My Linh Mac, 2020
Člani ekipe: Graphic Design & Illustration by My Linh Mac