2019 National Card Collection Day Deck Embalaža za igralne karte – avtor Alexander Chin

Delo 2019 National Card Collection Day Deck Embalaža za igralne karte avtorja Alexander Chin je izjemno cenjeni dobitnik prestižne nagrade 2020 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2020

2019 National Card Collection Day Deck Embalaža za igralne karte

avtor/ica: Alexander Chin

Naročnik: Seasons Playing Cards

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #101023

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Dizajn

O dizajnu 2019 National Card Collection Day Deck Embalaža za igralne karte

Komplet kart ob nacionalnem dnevu zbirateljev kart 2019 je interaktivna embalaža za igralne karte. Oblikovanje se navdihuje pri maroških palačah, z gravurami v tehniki globokega tiska, ki posnemajo klesano kamnoseško delo in geometrijske vzorce. Izziv, natisnjen na stranici, uporabnika vabi, da odklene vrata. Dvig oboka po tirnici v obliki ključavnice razkrije prvo stopnjo. Posebno izdelano dvosmerno ogledalo s 30-odstotno prosojnostjo skriva prostor, ki se prikaže, ko vanj posveti svetloba. Končno razkritje pokaže ponavljajoč se osvetljen hodnik. Karte so prevlečene z reliefnim sijajnim učinkom ploščic.

Priznanje

O nagradi Zlata nagrada A' Design Award

2019 National Card Collection Day Deck Embalaža za igralne karte je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od 2019 National Card Collection Day Deck Embalaža za igralne karte se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. 2019 National Card Collection Day Deck Embalaža za igralne karte ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
Dimenzije in embalaža: Width 68mm x Depth 22mm x Height 90mm
Oznake: Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
Proizvodna tehnologija: Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
Oblikovalski izziv: The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
Raziskave: The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
Inspiracija: Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
Trajanje projekta: Designed in Morocco April 2019
Launched in Chicago, USA October 2019
Potek delovanja: STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
Patenti: .
Člani ekipe: Creative Director: Alexander Chin
Illustration & Design: Alexander Chin
Zasluge za slike: Photography: Bryan Aellen