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Tang Chao Embalaža za potovalni čaj by Yongjun Chen and Huang Zhang

Tang Chao Embalaža za potovalni čaj by Yongjun Chen and Huang Zhang is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.


SrebrnaEmbalaža· 2020

Tang Chao Embalaža za potovalni čaj

by Yongjun Chen and Huang Zhang

Client: Shenzhen Tangchao Tea Culture Communication Co., Ltd.

Srebrna nagrada A' Design Award Winner in Embalaža Category

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The Design

About Tang Chao Embalaža za potovalni čaj

Tang Chao je embalaža za potovalni čaj. Majhna kvadratna škatlica hrani čajne opeke v kompaktni obliki, primerni za potovanja. Škatla je izdelana s tehniko čepa in dolbine, zato lepilo ni potrebno. Za škatlo je uporabljen bambus, za zunanjo embalažo pa kraft papir, kar ohranja nizke stroške in podpira okolju prijazen rezultat. Obroček s sponko in vrvica omogočajo, da škatlo obesite, držite ali nosite. Zaobljeni robovi lahko pritiskajo tudi na refleksne točke na dlani, kar je praksa, prevzeta iz tradicionalne kitajske medicine. Škatla je namenjena ponovni uporabi.

The Recognition

About the Srebrna nagrada A' Design Award

Tang Chao Embalaža za potovalni čaj je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Tang Chao Embalaža za potovalni čaj se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Tang Chao Embalaža za potovalni čaj je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
1.Small square tea box with large capacity for tea bricks, which meets the miniaturization requirement of travel tea packaging.
2.Tenon-and-mortise structure, no glue, low-cost bamboo, environmentally friendly.
3.The design of ring buckle and lanyard can meet the needs of various travel scenarios such as hanging, grasping, and carrying.
4.The rounded corners of the bamboo box also have the function of stimulating the hand reflection area (Acupoints) in the traditional Chinese medical culture.
Dimensions & Packaging
tea box: 55*55*55mm
tea bag: 70*70*90mm
Tags
Travel tea packaging, tenon-and-mortise structure, traditional Chinese medicine acupuncture points, miniaturized design, green design
Production Technology
1.Tenon-and-mortise structure, no glue, low-cost bamboo, environmentally friendly.
2.Traditional Chinese medicine massage of acupuncture points on the hands is good for health and can even treat diseases.
3.The tea box material uses low-cost bamboo, and the outer packaging uses environmentally friendly kraft paper, which implements the environmental protection and green design concept.
Design Challenge
1.The tenon-and-mortise structure of the tea box is one of its unique innovations. Such a structure does not require any glue bonding and is very environmentally friendly.
2.This design combines the health of acupuncture points in traditional Chinese medicine. The tea box can be used as a traditional Chinese medicine point massage device, which can stimulate the acupoints in the reflection area of ​​the hand and promote blood circulation.
Research
Research Type: Product Development and Theoretical Research
Research goal: Create a green packaging for travel tea
Research methods: design creativity, cultural heritage, physical development
Realistic impact: New ideas for packaging design of travel tea, combined with traditional Chinese medicine acupoint research, added health functions to packaging design and inherited traditional culture.
Inspiration
1. People's need for tea boxes during travel
2. Inspired by the traditional Chinese medical culture, stimulating the hand reflection area (acupoints) is beneficial to physical and mental health.
3. The packaging structure innovation brought by the traditional tenon-and-mortise structure of China
4. Environmental protection, health and green life concept
Project Duration
The project finished in November 2019 in Shenzhen, China
Operation Flow
Combined with the design of ring buckle and lanyard, it can meet the needs of various travel scenarios such as hanging, grasping, and carrying. The design is reusable, convenient for living, and environmentally friendly.
Team Members
Yongjun Chen
Huang Zhang
Lei Xu
Peixiang Gao
Quantao Su

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