Faberlic Supplements Koncept Embalaže by Dmitry Kultygin

Faberlic Supplements Koncept Embalaže by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2020

Faberlic Supplements Koncept Embalaže

by Dmitry Kultygin

Client: Dmitry Kultygin

Srebrna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

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Colors

The Design

About Faberlic Supplements Koncept Embalaže

V sodobnem svetu so ljudje nenehno izpostavljeni agresivnim vplivom zunanjih negativnih dejavnikov. Slaba ekologija, natrpan življenjski ritem v megalopolih ali stresih vodijo do povečanih obremenitev telesa. Za normalizacijo in izboljšanje funkcionalnega stanja telesa se uporabljajo dodatki. Glavna metafora tega projekta je postal diagram izboljšanja počutja osebe z uporabo dodatkov. Glavni grafični element tudi ponovi obliko črke F - prva črka v blagovni znamki.

The Recognition

About the Srebrna nagrada A' Design Award

Faberlic Supplements Koncept Embalaže je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Faberlic Supplements Koncept Embalaže se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Faberlic Supplements Koncept Embalaže je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the modern world, people are constantly exposed to the aggressive effects of external negative factors. Bad ecology, the busy rhythm of life in megalopolises or stresses lead to increased loads on the body. To normalize and improve the functional state of the body, supplements are used. These are tools that help us take care of our health.
Dimensions & Packaging: Plastic jar. Shape - top down: cross section circular. Outside body diameter: 60.5 mm. Height (with the cap): 111 mm. Label size: height - 72.5 mm, width - 190 mm.
Tags: Supplements, Packaging, Health, Healthy Lifestyle, Jar, Care
Production Technology: The main packaging is a plastic jar. The paper label is printed using offset printing. A Silver Pantone is used as the main background.
Research: The main task in developing the design was to find a metaphor understandable to the consumer to explain the benefits of taking dietary supplements. This metaphor is a diagram that shows how your health will improve day by day.
Inspiration: The main metaphor of this project has become the diagram of improving the well-being of a person with the use of supplements. Also, the main graphic element repeats the shape of the letter F - the first letter in the brand name.
Project Duration: The project started in August 2019 in Moscow and finished in February 2020
Operation Flow: Interaction with the end customer takes place on the pages of the corporate catalog and on the website. The design immediately explains the positive health effect of using the product.
Team Members: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin