Beyond the Blue Knjiga by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Oblikovanje tiskanih in objavljenih medijev Competition Category.

SrebrnaTisk· 2020

Beyond the Blue Knjiga

by Sung ho Nam

Client: Cosmo-Sloth

Srebrna nagrada A' Design Award Winner in Tisk Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Knjiga

Beyond the Blue je knjiga o okoljskih vprašanjih, povezanih z morjem. Vsako poglavje uvaja poseben barvni izsek, ki prikazuje drugačen obraz oceana. Zelen izsek predstavlja zdrav morski gozd, medtem ko se rdeč izsek nanaša na morje, potemnelo od kitove krvi. Barva je uporabljena kot preprost in univerzalen način za razlago zapletenih okoljskih tem bralcem vseh starosti. Knjiga meri 187 mm krat 245 mm in ima 90 strani. Pri tisku se uporablja črnilo na osnovi sojinega olja na 100 g mat papirju, nitna vezava pa zmanjšuje uporabo lepila.

The Recognition

About the Srebrna nagrada A' Design Award

Beyond the Blue Knjiga je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Beyond the Blue Knjiga se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Beyond the Blue Knjiga je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam